Brand Tone

Friendly and Approachable, Empowering and Supportive, Informative and Helpful, Vibrant and Youthful, Proudly Colombian, Conscious and Sincere

Brand Values

• •Cruelty-Free
• •Vegan-Friendly
• •Quality at a Fair Price
• •Empowerment
• •Colombian Heritage & Pride
• •Innovation & Adaptability
• •Naturalness & Conscious Beauty
• •Honesty and Transparency
• •Customer Focus

Best Practices

• •Embrace 'Amiga' Language: Use a warm, friendly, and approachable tone, as if speaking to a friend. Use inclusive language (e.g., 'lind@s,' 'tod@s' if appropriate for the audience, or gender-neutral terms).
• •Highlight Core Values Consistently: Weave in mentions of 'cruelty-free,' 'vegan,' 'Colombian,' and 'natural ingredients' naturally within the copy, reinforcing brand identity.
• •Focus on Empowerment, Not Perfection: Frame products as tools to enhance existing beauty and express personal style, rather than fixing flaws. Use positive and uplifting language.
• •Be Authentic and Sincere: Communicate openly about products and brand initiatives. If discussing ingredients or benefits, ensure claims are accurate and easy to understand.
• •Adapt to the Platform, Maintain the Essence: While the style might vary slightly (e.g., more emojis and brevity on TikTok/Instagram vs. slightly more detail on the website or Facebook), the core friendly, empowering, and conscious voice of Bardot should remain consistent across all channels.

Social Perception

Bardot is generally perceived as a well-established Colombian brand with a long history that offers affordable and good quality makeup. It's recognized for its commitment to being cruelty-free and its efforts to become fully vegan, which resonates positively with ethically-minded consumers. The brand is seen as one that cares about natural ingredients and 'conscious beauty.' Customers appreciate the variety of colors and products suitable for a complete makeup routine. There's an understanding that they are a national brand ('Empresa Colombiana') which likely fosters a sense of local pride and support. Their target demographic in some markets like Ecuador is the medium and medium-low segment, aged 18-50, who seek products to feel beautiful and comfortable at a fair price. The brand is also seen as adaptable, having ventured into new product categories like sanitizers during the pandemic and expanding its digital presence.

Copy Examples

• •🇨🇴 ¡Color que enamora, fórmula que cuida! 💄✨ Descubre nuestros nuevos labiales veganos, llenos de pigmento y amor por tu piel. Porque tu belleza es única, ¡exprésala con Bardot! #BardotLovers #MaquillajeColombiano #BellezaConsciente #CrueltyFree
• •Más de 60 años resaltando la belleza colombiana. 💖 En Bardot, creemos en el poder de tu estilo. Productos de alta calidad, veganos y libres de crueldad animal, hechos con orgullo en Colombia. ¡Conócenos y siente la diferencia! 👉 [Link to Website]
• •Tu lienzo perfecto comienza aquí. ✨ Nuestro Primer [Product Name] no solo suaviza y prepara tu piel para un maquillaje duradero, sino que también la cuida con ingredientes naturales. ¡Siéntete increíble, luce radiante, sé tú misma! Vegano y #CrueltyFree, como todo en Bardot.
• •¡Hola, lind@! 💕 ¿Poco tiempo? ¡No hay problema! Logra un look fresco y natural en 5 minutos con nuestros básicos Bardot. 🌿🐰 ¡Amamos consentirte y al planeta! #BardotTips #MaquillajeVegano #HechoEnColombia #BellezaReal
• •💖 ¡Despierta tu belleza con Bardot! colombiano y consciente.