Brand Tone

Elegant, Stylish, Classic, Timeless, Contemporary, Modern, Confident, Approachable, Friendly, Heritage-Proud

Brand Values

• •Quality Craftsmanship
• •Heritage & Australian Identity
• •Timeless Style
• •Customer Focus
• •Value
• •Adaptability & Growth

Best Practices

• •Embrace Elegant Simplicity: Focus on clear, sophisticated language. Avoid overly casual slang or jargon, but maintain a warm and approachable feel. Descriptions should highlight the beauty and craftsmanship of the pieces without being overly ornate.
• •Weave in Heritage Authentically: Subtly remind customers of Barcs' long-standing Australian history and family ownership where appropriate. This builds trust and reinforces the brand's established reputation (e.g., A touch of classic Australian style since 1948).
• •Highlight Quality & Craftsmanship: Use descriptive words that convey the care and quality put into each piece (e.g., expertly crafted, fine materials, designed to last). Mentioning the 3-year guarantee in relevant contexts can also reinforce this.
• •Speak to Timelessness & Modernity: Balance classic appeal with contemporary relevance. Use phrases like classic yet contemporary, timeless designs for the modern woman, or effortlessly chic to convey this duality.
• •Maintain a Confident & Inspirational Voice: The copy should make the wearer feel good about their choice. Focus on how the accessories can enhance their style and confidence (e.g., Complete your look with confidence, Discover pieces that let your style shine).

Social Perception

Respected, Established, Good Quality, Classic and Elegant Appeal, Go-To for Clip-On Earrings, Trusted, Nostalgic/Collectible

Copy Examples

• •Headline: Elegance That Endures. Discover Barcs Australia. Body: Since 1948, Barcs has crafted jewellery for the Australian woman who values timeless style and exceptional quality. Explore pieces designed to be cherished for years to come. (Reflects: Elegant, Timeless, Quality, Heritage)
• •Headline: Your Signature Style Awaits. Body: From classic pearls to contemporary statements, find the Barcs accessory that speaks to you. Quality craftsmanship, designed in Australia. (Reflects: Stylish, Confident, Quality, Australian Identity)
• •Headline: The Perfect Finish. Always. Body: Elevate your everyday and illuminate your special occasions with Barcs. Discover our new collection of exquisitely crafted necklaces, earrings, and brooches. (Reflects: Elegant, Contemporary, Versatile)
• •Headline: Inspired by the World, Designed for You. Body: Barcs Australia draws on global trends to create unique, wearable pieces that celebrate the modern Australian woman. Feel confident, feel beautiful. (Reflects: Contemporary, Confident, Customer Focus)
• •Headline: More Than Just Jewellery. It's a Legacy. Body: For over 75 years, Barcs Australia has been a trusted name in quality accessories. Invest in timeless pieces backed by our 3-year guarantee. (Reflects: Heritage, Quality, Trusted, Value)