Brand Tone

Enthusiastic, Passionate, Friendly, Inclusive, Confident, and Quality-Focused

Brand Values

• •Quality
• •Experience
• •Community
• •Empowerment
• •Passion

Best Practices

• •Weave the brand's origin story and values (quality, experience, community) into your copy.
• •Explain *why* your products are different, connecting with customers on an emotional level.
• •Highlight the durability and food-grade quality of the steel (SS:304) used in your products.
• •Emphasize the experience of crafting and enjoying great cocktails, and the 'timeless nights' associated with them.
• •Use confident and quality-focused language to assert the superior quality of your products.

Social Perception

High-quality, durable, sleek design, and functionality for both professionals and home bartenders. Perceived as good value for money.

Copy Examples

• •Welcome to the crew! Join us in our passion for crafting the perfect cocktail experience.
• •Elevate your home bar with our premium cocktail kits, designed for both beginners and seasoned mixologists.
• •Experience the art of mixology with our durable, food-grade barware, built for timeless nights and unforgettable drinks.
• •Our cocktail kits aren't just tools; they're an investment in quality and a celebration of the cocktail culture.
• •Crafted from the finest materials, our barware is designed to empower you to create exceptional cocktails with ease.