Tono de Marca

Authentic & Transparent, Passionate & Enthusiastic, Educational & Informative, Artisanal & Quality-Focused, Friendly & Approachable, Ethical & Community-Minded

Valores de Marca

• •Quality
• •Ethical Sourcing & Fair Trade
• •Transparency
• •Craftsmanship & Tradition
• •Education
• •Sustainability
• •Community

Mejores Prácticas

• •Tell the Story Relentlessly: Consistently weave the bean-to-bar narrative, the Ecuadorian connection, and the founders' passion into all communications – from product descriptions to social media posts and email newsletters. Authenticity is key.
• •Emphasize Quality and Craftsmanship: Use descriptive language that highlights the artisanal nature of the products, the quality of the ingredients, and the care taken in the chocolate-making process. Avoid generic terms; be specific about flavor notes, textures, and sourcing.
• •Be Educational and Engaging: Share knowledge generously. Post about the nuances of cacao, the health benefits of dark chocolate (if applicable and accurate), tips for tasting chocolate, or behind-the-scenes looks at production. Ask questions to encourage interaction.
• •Maintain a Warm and Approachable Voice: Even when discussing the complexities of chocolate making or ethical sourcing, ensure the language is accessible, friendly, and inviting. Respond to comments and messages with genuine warmth.
• •Showcase the Human Element: Highlight the people behind the brand – the founders, the staff, and especially the farmers in Ecuador. Sharing their stories fosters a deeper connection and reinforces the ethical values of the brand. Use photos and videos of people whenever possible.

Percepción Social

A producer of high-quality, delicious, artisan chocolate. An ethical and trustworthy company due to their bean-to-bar model and direct trade practices. A knowledgeable authority on chocolate, offering valuable educational experiences. A passionate and authentic local business with strong community ties. A brand worth the premium price due to the quality, ethics, and taste.

Ejemplos de Copy

• •From single-origin Ecuadorian cacao beans to the bar in your hand. At Mindo, every step is a labor of love, ensuring unparalleled flavor and ethical sourcing. Taste the difference true bean-to-bar makes.
• •Unwrap a moment of pure bliss. Our [Specific Chocolate Bar Name, e.g., 77% Pure Dark] bar isn't just chocolate; it's an experience. Deep, complex flavors that dance on your palate. Indulge consciously.
• •Ever wondered how chocolate *really* gets made? Join our hands-on bean-to-bar workshop! Discover the journey from cacao pod to delicious creation and craft your own Mindo chocolate. Book your spot and become a chocolate connoisseur!
• •This isn't just a chocolate bar; it's a partnership. By choosing Mindo, you're directly supporting our cacao farming partners in Ecuador, ensuring fair wages and sustainable practices. Delicious chocolate that does good – that's our promise.
• •Elevate your baking from good to gourmet. Our pure cacao nibs and rich baking chocolate are the secret ingredients your recipes have been missing. Create intensely flavorful desserts with the Mindo touch. What will you bake first?