Brand Tone

direct, aspirational, and trendy

Brand Values

• •Accessibility and Convenience
• •Trend-Focused Fashion
• •Femininity and Self-Expression

Best Practices

• •Embrace Bilingual Captions: Consistently use both Arabic and English in social media captions to maximize reach and accessibility.
• •Use Storytelling in Descriptions: Move beyond simple product details, describing how outfits make one feel or where they might be worn to build emotional connection.
• •Incorporate User-Generated Content (UGC): Actively encourage customers to share photos wearing Barbiee Closet outfits using a unique hashtag and repost UGC to build social proof and community.
• •Clarify the Brand Identity in Bios: Social media bios should immediately clarify the brand's identity to avoid confusion with Mattel, e.g., "Barbiee Closet | Trendy Women's Fashion based in Amman, Jordan."
• •Highlight Key Value Propositions: Repeatedly mention benefits like "24-Hour Amman Delivery" and "Cash on Delivery" in posts and ads, as these are major trust-builders and competitive advantages.

Social Perception

Niche and locally focused within Jordan, primarily transactional due to lack of community engagement, and hampered by significant brand name confusion with Mattel's Barbie.

Copy Examples

• •Your Weekend Look Just Arrived. Don't just follow trends, set them. The new collection from Barbiee Closet is here with bold prints and stunning silhouettes designed to make a statement. Tap to shop and get your order in as little as 24 hours. #AmmanFashion #JordanStyle #NewArrivals
• •The Perfect Off-Shoulder Top for Sun-Kissed Days. Effortless style meets playful charm. Our Off-Shoulder Ruffle Top is crafted for comfort and designed to turn heads. Pair it with your favorite jeans for a casual coffee date or a chic skirt for an evening out. Your closet's new best friend is just a click away.
• •Be the Main Character. From dreamy dresses to power outfits, your style story starts here. Shop the latest looks from Barbiee Closet. Cash on delivery available.
• •✨ A Little Sparkle For Your Wardrobe ✨ Hi [Customer Name], ready for a style refresh? We've just dropped new accessories guaranteed to elevate any outfit. Plus, for a limited time, enjoy free delivery on all orders over 50 JD. Find your new favorite piece today.
• •Still Thinking About It? That look you loved is waiting for you. Complete your order now and have it delivered to your door. Pay with cash on delivery. Fast, easy, and effortlessly stylish. Shop Barbiee Closet.