Brand Tone

Edgy, Rebellious, and Empowering

Brand Values

• •Individuality
• •Artistry
• •Rebellion

Best Practices

• •Embrace the Edge: Use strong, confident, and direct language. Avoid soft or generic phrasing. Words like "unapologetic," "rebellious," "fierce," "slay," and "iconic" align with the brand.
• •Visuals are Verbal: Ensure all imagery—photos, videos, and graphics—reflects the edgy, high-artistry aesthetic. The visual tone is as important as the written one.
• •Speak to the Subculture: Use terminology and reference points that resonate with alternative, Y2K, and goth communities. This shows an authentic understanding of the target audience.
• •Highlight the "Handmade" Aspect: Emphasize the artistry and craftsmanship in every set. This elevates the brand from a simple product to wearable art and justifies a premium positioning.
• •Lean into the "Breakout" Persona: Center the brand narrative on empowerment, self-expression, and breaking free from conventions. Whether it's breaking out of a style rut or societal norms, this theme should be a consistent thread in all communications.

Social Perception

Niche and Positive, with an Activist Overtone

Copy Examples

• •Don't Just Play the Part. Become the Main Character. Your hands do the talking. Make sure they're saying something interesting. Our handmade press-on nails are crafted for the bold, the brave, and the ones who were born to stand out. Shop the collection.
• •Your Vibe, Weaponized. These aren't your mother's press-ons. With razor-sharp designs from gothic chrome to Y2K glitter, Barbie Breakout gives you the claws you need to conquer your world. Hand-painted. Reusable. Unforgettable.
• •Break Up with Boring. Life's too short for basic nails. Unleash your inner rebel with art you can wear. Each Barbie Breakout set is a statement. What will yours be?
• •The New Rules of Beauty are Simple: There Are None. We believe in flawless artistry, not flawless conformity. Our luxury press-on nails are for every identity, every mood, every expression. Find the set that breaks you out of the box.
• •Handle with Flair. From texting to taking over, do it with nails that match your ambition. Intricate details, durable wear, and designs that are anything but delicate. This is Barbie Breakout.