Brand Tone

Authentic & Passionate, Minimalist & Elegant, Caring & Trustworthy, Approachable & Friendly, Empowering & Confident

Brand Values

• •Quality Craftsmanship
• •Customer Focus & Care
• •Simplicity & Timeless Design
• •Authenticity & Small Business Integrity
• •Empowerment

Best Practices

• •Emphasize "Handmade" and "Quality Materials": Consistently highlight that pieces are handcrafted by Leigh using 14k Gold Fill and .925 Sterling Silver. This reinforces the value, care, and trustworthiness of the brand.
• •Focus on "Hypoallergenic" and "Sensitive Skin Friendly": This is a core benefit and value proposition. Ensure this is clearly communicated across product descriptions, social media, and ads, using caring and reassuring language.
• •Maintain a "Minimalist & Elegant" Language: Use words like "simple," "dainty," "sleek," "chic," "timeless," and "understated" to describe the style. Avoid overly trendy or flashy language.
• •Inject "Authenticity & Passion": Share the "why" behind the brand. Use Leigh's voice where appropriate (e.g., email signatures, about sections) and speak directly to the customer with a friendly, approachable tone. Highlight the joy and care that goes into making each piece.
• •Highlight "Everyday Wear" & "Effortless Style": Position the jewelry as perfect for daily life, comfortable, waterproof, and tarnish-resistant, making it easy for customers to feel put-together and confident without fuss. Frame the jewelry as an enhancer of natural beauty and personal style.

Social Perception

High-Quality & Beautiful Products, Excellent for Sensitive Skin, Durable & Everyday Wear, Trustworthy & Reliable, Stylish & Versatile, Support for Small Business

Copy Examples

• •Instagram Post (Image: Close-up of someone wearing the Open Arc Earrings): Elegance in its simplest form. Our Open Arc Earrings, handcrafted from 14k Gold Fill, are designed for your everyday moments and your sensitive skin. Feel effortlessly chic, all day long. ✨ #BarberryAndLace #HandmadeJewelry #MinimalistStyle #HypoallergenicEarrings #EverydayLuxury
• •Website Banner Text: Simply You. Beautifully Crafted. Discover Barberry & Lace: Hypoallergenic, waterproof jewelry, handmade with love in Las Vegas from 14k Gold Fill & Sterling Silver.
• •Email to Subscribers (New Collection Launch): Hello [Customer Name], Leigh here from Barberry & Lace! I'm so excited to share our newest collection of minimalist treasures, each piece carefully handcrafted to bring a touch of quiet confidence to your day. As always, designed with your comfort in mind – perfect for sensitive skin and made to last. Explore the new arrivals and find your next everyday favorite. With love, Leigh.
• •Product Description (for a delicate necklace): Meet your new go-to. This dainty necklace, meticulously crafted from .925 Sterling Silver, is the perfect whisper of elegance. Waterproof, tarnish-resistant, and 100% hypoallergenic, it’s made for living in – beautifully and comfortably. From busy mornings to quiet evenings, let it be a simple reminder of your unique shine.
• •Facebook Ad (Targeting users interested in handmade goods & minimalist fashion): Tired of jewelry that irritates your skin or tarnishes after a few wears? At Barberry & Lace, we handcraft each piece from premium 14k Gold Fill & Sterling Silver. Our minimalist designs are hypoallergenic, waterproof, and made to last. Support a woman-owned small business and experience the comfort of quality. Shop now for jewelry that feels as good as it looks!