Brand Tone

Sophisticated & Elegant, Traditional & Authentic, Masculine & Confident, Knowledgeable & Authoritative, Aspirational & Welcoming

Brand Values

• •Tradition
• •Quality & Craftsmanship
• •Authenticity
• •Customer Experience
• •Masculine Well-being
• •Italian Heritage

Best Practices

• •Embrace "Italian Elegance" in Language: Use sophisticated, evocative, and slightly formal language. Incorporate Italian words or phrases where appropriate and natural (e.g., "rasatura tradizionale" for traditional shave, or referencing Italian cities/culture).
• •Highlight Tradition and Heritage: Consistently weave in the narrative of classic Italian barbering, craftsmanship, and the historical significance of the grooming rituals. Mention "Made in Italy" and the origins of your techniques or ingredients.
• •Focus on the "Experience": Describe not just the products or services, but the feeling they evoke – relaxation, confidence, refinement, a moment of escape. Use sensory language.
• •Speak to the "Discerning Gentleman": Address your audience with respect and an understanding of their appreciation for quality, detail, and self-care. Avoid overly casual slang or overly aggressive sales tactics.
• •Maintain Visual-Verbal Cohesion: Ensure that the tone of the copy perfectly aligns with the high-quality, classic imagery used across all platforms. The words should enhance the visual story of sophistication and tradition.

Social Perception

A Premium and High-Quality Brand, Authentically Italian, A Go-To for Classic Men's Grooming, An Experience, Not Just a Service/Product, Trustworthy and Professional, A Symbol of Refined Masculinity

Copy Examples

• •Rediscover the Art of the Italian Shave. Our Cella Milano Shaving Cream, rich with tradition and natural emollients, transforms your daily ritual into a moment of pure indulgence. Crafted in Italy for the discerning gentleman. Experience the Barberino's difference. #ItalianGrooming #ClassicShave #BarberinosWorld
• •Step into Tradition. Emerge Refined. At Barberino's, a haircut is more than a service; it's an Italian ritual passed down through generations. Book your appointment and experience the authentic art of gentlemen's grooming. Your chair awaits. #BarberinosExperience #ItalianBarber #GentlemensRitual
• •From Milan's heart, to the world's gentlemen. Barberino's was born from a passion to keep the timeless tradition of Italian barbering alive. Quality, craftsmanship, and the authentic experience – these are the pillars of our world. Join us. #MadeInItaly #BarberinoStory #Heritage
• •Gift the Essence of Italian Elegance. This season, present him with more than just a gift; offer an experience. Our curated grooming sets embody the luxury and tradition of Barberino's World. For the man who appreciates the finer details. #GiftsForHim #ItalianLuxury #BarberinosGifts
• •The scent of a true gentleman: a classic cologne or a modern fusion? At Barberino's, we cherish the timeless, but appreciate the new. Share your preferred fragrance profile that defines your style. #MensFragrance #ItalianStyle #GroomingDebate