Brand Tone

friendly, approachable, inspiring, and helpful

Brand Values

• •Creativity & Self-Expression: Encouraging individuals to personalize their homes and express themselves through DIY. The unique silhouette designs are a core part of this.
• •Affordability: A strong emphasis on achieving beautiful home decor on a budget. Many projects use accessible materials.
• •Empowerment & Achievability: Making DIY accessible to everyone, regardless of skill level, by providing clear tutorials and templates. The message is that "you can do this too."
• •Family & Home Focus: Many projects are centered around creating a welcoming and festive home environment, often involving her family.
• •Sharing & Community: A willingness to share knowledge, tips, and engage with her audience, fostering a sense of community among DIYers. She encourages followers to share their creations.
• •Quality & Detail: Despite the DIY nature, there's a focus on achieving high-quality, detailed results, as evidenced by her own projects and the intricate templates she designs.

Best Practices

• •Embrace the "Helpful Friend" Persona: Always write as if you're talking to a friend who shares your passion for DIY. Be encouraging, supportive, and share your own experiences (including the learning process). Use contractions and a conversational style.
• •Focus on Empowerment and Affordability: Consistently highlight how your products/tutorials make impressive results achievable for everyone, especially on a budget. Use phrases like "you can do it," "simple steps," "budget-friendly," "affordable."
• •Show, Don't Just Tell, Your Passion: Let your genuine enthusiasm for DIY and home decor shine through. Use exclamation points appropriately, share your excitement about new projects, and talk about the joy of creating.
• •Be Authentic and Relatable: Share the real side of DIY – it's not always perfect. Acknowledging small challenges or learning curves (as Kim does by saying she's "not a pro") makes the brand more trustworthy and relatable.
• •Encourage Interaction and Community: Actively invite questions, ask for opinions, and encourage followers to share their own DIY successes using your brand's products or tutorials. Use calls to action that foster a sense of belonging.

Social Perception

Barberella Home is perceived very positively by its customers and followers. Customers frequently describe the templates as "easy to use," "fantastic," and leading to "incredible" results. Kim's customer service is also highlighted as supportive. On platforms like TikTok and Instagram, comments show admiration for her creativity and the impressive scale of her decorations. Followers express inspiration and appreciation for her detailed tutorials and willingness to share her methods. The brand is seen as a go-to source for unique and impactful holiday decor that is achievable through DIY. There's a sense of trust and appreciation for her "realness" as a stay-at-home mom sharing her passion.

Copy Examples

• •Instagram Post for a New Halloween Template: "👻 Ready to spookify your yard? Our NEW life-size Witch Silhouette template is here! ✨ Easy to trace, cut, and guaranteed to be the talk of the neighborhood. Grab your template (link in bio!) and let’s make some Halloween magic happen together! Don’t forget to tag us in your amazing creations! #BarberellaHomeDIY #HalloweenDecor #DIYProjects #SpookySeason #GetCrafty"
• •Facebook Ad for Christmas Decor Templates: "Dreaming of a picture-perfect Christmas display without breaking the bank? 🎄✨ Our DIY silhouette templates make it SO simple to create stunning, large-scale decorations that will wow everyone! From Santa and his sleigh to elegant reindeer, we’ve got your festive spirit covered. Click here to explore the collection and start your affordable holiday project today! [Link] #BarberellaHome #ChristmasDIY #HolidayDecor #AffordableHome #DIYInspo"
• •Blog Post Introduction for a Furniture Flip: "Hey DIY friends! 👋 Kim here. You know that old dresser that’s been sitting in the garage? I saw its hidden potential and couldn't resist a little BarberellaHome magic! ✨ Join me as I walk you through transforming it from drab to fab, affordably! It’s easier than you think, and I’m sharing all my tips and tricks. Let's get our hands dirty and make something beautiful for our homes! #DIYFurniture #HomeProjects #BudgetDecor #Transformation #BarberellaHomeTips"
• •Etsy Shop Announcement: "Welcome to ShopBarberellaHome! 👋 I'm Kim, and I’m so thrilled to share my passion for creating magical, affordable home decor with you. Each template is designed with love and a keen eye for detail, hoping to inspire you to make your home uniquely yours. Got a question or need a tip? Just send me a message – I’m always happy to help fellow DIYers! Let’s create something amazing! #DIYTemplates #HolidayCrafts #HomeDecor #BarberellaHome"
• •TikTok Video Caption for a Time-Lapse Project: "Watch this space transform! 🤩 From a plain sheet of plywood to a dazzling holiday centerpiece – all thanks to a little DIY spirit (and one of our easy templates!). You can totally do this too! 😉 Full tutorial coming soon. What should we make next? #DIYMagic #HolidayVibes #HomeMade #CraftyMom #BarberellaHomeProjects #EasyDIY"