Brand Tone

friendly, professional, and community-focused

Brand Values

• •Quality Craftsmanship
• •Customer Experience & Service
• •Community & Accessibility
• •Affordability/Value
• •Passion & Enthusiasm

Best Practices

• •Embrace a Friendly, Welcoming NZ Vernacular: Use relatable, local language ("lads," "blokes," "good yarns," "cheers") where appropriate, without overdoing it. This builds a connection with the local community.
• •Highlight Expertise with Humility: Talk about skill and quality ("seriously good cuts," "professional clipper handlers") but keep the tone grounded and approachable, not arrogant.
• •Focus on the Customer Experience: Frame services around how they make the customer "look & feel great." Emphasize the positive atmosphere and friendly service alongside the technical skill.
• •Be Direct and Clear: Provide straightforward information about services, pricing (if applicable in the copy), and booking, reflecting the "Keep it Simple" value apparently shared by a similarly named "BarberShopCo" franchise (though it's important to confirm if this is the *exact* same entity, the value is relevant).
• •Maintain Visual Consistency: Ensure that the visuals used alongside copy (on social media, website, ads) reflect the same friendly, professional, and community-oriented vibe. Showcasing real barbers, happy customers, and clean, welcoming shop interiors will reinforce the written tone.

Social Perception

Barber & Co is generally perceived very positively by its clientele. Highly-Rated Service, Friendly and Welcoming Atmosphere, Professional and Skilled, Good Value, Convenient

Copy Examples

• •Headline: "More Than a Haircut. It's the Barber & Co Experience." Body: "Step into your local Barber & Co and leave looking sharp and feeling great. Our skilled barbers are here for top-notch cuts, smooth shaves, and good yarns. Book your spot or walk right in!" Call to Action: Find Your Local / Book Now
• •Headline: "Your Neighbourhood Barbers. Quality Cuts, Friendly Service." Body: "At Barber & Co, we're proud to be part of your community. We believe in great haircuts at fair prices, served up by barbers who genuinely care. Come see the lads today!" Call to Action: Our Services
• •Headline: "Look Good, Feel Great. That's the Barber & Co Promise." Body: "From a fresh fade to a classic cut, our team has the skills to get you looking your best. We use the finest products and a bit of good old-fashioned barbering know-how. What are you waiting for?" Call to Action: Download Our App & Save!
• •Social Media Post (with an image of a happy customer/barber): Text: "Cheers to another week of fresh cuts and good times! Big thanks to everyone who stopped by. Who's ready for their Barber & Co transformation? #BarberAndCoNZ #MensGrooming #NZBarber #FreshFade"
• •Product Promotion: Headline: "Keep That Fresh Cut Feeling. Shop Barber & Co Essentials." Body: "Take the Barber & Co quality home with you. We stock a curated range of top-notch grooming products, handpicked by our expert barbers. Ask your barber for a recommendation on your next visit!" Call to Action: Shop Now