Brand Tone

Authentic & Passionate, Artisanal & Quality-Driven, Traditional yet Modern, Personal & Welcoming, Proudly Familial & Local

Brand Values

• •Craftsmanship & Excellence
• •Tradition & Heritage
• •Passion
• •Customer Satisfaction & Relationships
• •Authenticity & Made in Italy
• •Innovation & Adaptability
• •Quality at the Right Price
• •Community & Territorial Identity

Best Practices

• •Embrace Storytelling: Weave the family history, the passion for the craft, and the Biella heritage into your narratives. This makes the brand relatable and memorable.
• •Use "We" and Inclusive Language: Speak as the Barbera family and artisans. Use welcoming phrases like "Benvenuto nella nostra bottega" to create a personal connection, even online.
• •Highlight Craftsmanship Details: Don't just say "handmade"; describe the care, the quality of materials (e.g., "solo italiani e di prima scelta"), and the time-honored techniques involved. This reinforces the value.
• •Balance Tradition with Innovation: When introducing new styles or technologies (like sustainable materials or sneaker lines), frame them as an evolution of your core values, not a departure. Show how tradition inspires modernity.
• •Maintain Authenticity and Passion: Let the genuine love for shoemaking shine through. Avoid overly corporate or generic marketing speak. The voice should feel like it's coming directly from Stefano and Andrea, the artisans themselves. Share their enthusiasm.

Social Perception

Highly Respected Artisans, Trustworthy Family Business, Guardians of Tradition, Providers of Unique & Personalized Products, Friendly and Customer-Focused, Innovative within Tradition, Symbol of Italian Excellence

Copy Examples

• •Headline: Step into Tradition. Walk into the Future. Body: Since 1968, our family has poured passion into every stitch. Experience the Barbera difference: handmade Italian shoes that tell a story of heritage, craftsmanship, and timeless style. Discover your perfect pair, crafted just for you in our Biella workshop.
• •Headline: More Than Just Shoes. It’s a Barbera. Body: For over 50 years, the heart of Italian shoemaking has beaten in our Biella "bottega." We select the finest leathers, cherish age-old techniques, and add a touch of modern flair. Because for us, making shoes is an art, a joy, and a promise of unparalleled quality. Welcome to our family.
• •Headline: Your Story, Beautifully Crafted. Body: Looking for shoes as unique as you are? At Barbera Sandro e Figli, we listen. From bespoke wedding shoes to everyday elegance, we handcraft footwear that perfectly fits your style and your life. Let's create something extraordinary together.
• •Headline: The Soul of Biella, Stitched by Hand. Body: Rooted in the rich textile heritage of Biella, our workshop is where tradition meets innovation. We craft each shoe with locally sourced inspiration and globally admired Italian skill. Feel the passion, wear the quality, love your Barbera shoes.
• •Headline: Comfort, Style, and a Conscience. Our New Sustainable Collection. Body: We believe in lasting quality, not just for your feet, but for our planet. Discover our latest collection, blending innovative, eco-friendly materials with the timeless Barbera craftsmanship you trust. Walk well, live well.