Brand Tone

Creative, passionate, assertive

Brand Values

• •Artistic Integrity & Quality
• •Intellectual Property Rights
• •Community Engagement
• •Niche Focus

Best Practices

• •Balance Passion with Professionalism: In all marketing copy, blend the passion for the art ('unleash your creativity,' 'stunning fantasy') with the professional and legal aspects ('licensed use,' 'protecting our artists').
• •Champion the Artist: Always refer to the art as the work of Barbara Jensen. This reinforces the value of the product as coming from a specific, talented creator, not a faceless company.
• •Use Community-Specific Language: Employ terms understood by the target audience, such as 'PSP,' 'tubes,' 'tags,' 'scraps,' and 'layered,' to show you are an authentic part of the community.
• •Be Explicit About Licensing: Never shy away from mentioning the licensing terms. Integrate it smoothly into product descriptions and website copy. This builds trust with serious hobbyists and deters piracy.
• •Encourage and Showcase User Content: Actively ask users to share their work and regularly feature it on a gallery or social media. This reinforces the community value and shows appreciation for customers, turning them into advocates.

Social Perception

Respected within the niche, go-to resource for specific art style, strict but fair regarding intellectual property.

Copy Examples

• •Unleash your dark fantasy. 🦇 Our new 'Gothic Angels' tube pack is now live. Three stunning, hand-drawn angels ready to give your next project a touch of the sublime. Remember to tag us in your creations! #DigitalArt #FantasyArt #BarbaraJensenTubes
• •Art for Your Imagination. For over a decade, Barbara Jensen has provided the PSP community with unique, high-quality fantasy tubes. License original art and make your creations stand out. Explore the latest releases.
• •You Create, We Celebrate! This month's tag gallery is now live, and we're blown away by your talent. Check out the incredible designs you've made with our tubes! P.S. Don't miss this week's special offer on all Steampunk scrap kits.
• •This is not just a graphic; it's a piece of art. The 'Siren's Call' layered tube is a high-resolution, traditionally drawn piece by Barbara Jensen, digitized for your creative use. Please note: a valid license is required for use. See our TOU for details.
• •Still searching for that perfect fantasy tube? Stop searching. Start creating. Barbara Jensen Tubes offers hundreds of unique, licensed digital art tubes for the serious graphic hobbyist. Fairies, warriors, pinups, and more. Find your muse today.