Brand Tone

Personal & Authentic, Elegant & Understated, Creative & Artistic, Approachable & Joyful, Quality-Conscious

Brand Values

• •Artisanal Craftsmanship
• •Quality Materials
• •Timeless & Versatile Design
• •Personal Expression & Individuality
• •Authenticity
• •Ethical Considerations

Best Practices

• •Maintain a tone that is warm, genuine, and reflects Bárbara's artistic sensibility and practical approach to style. Even if multiple people write copy, it should feel like it's coming from a unified, personal brand voice.
• •Share the inspiration behind collections or individual pieces (art, nature, geometry, personal experiences). This reinforces authenticity and connects with customers on an emotional level.
• •Consistently mention "handmade in Spain," "18k gold," "artisan," and ethical sourcing where applicable, to justify the premium nature of the products.
• •Address the "active, cheerful woman with a sense of humor" by using uplifting, positive, and empowering language.
• •Ensure the copy complements the elegant, clean, and artistic visuals used on the website and social media. The language should be as refined and thoughtfully curated as the jewelry itself.

Social Perception

Associated with a Respected Actress, Seen as a Passion Project, High-Quality & Artistic, Trusted, Appeals to a Modern, Discerning Woman

Copy Examples

• •Inspired by the morning light and the intricate patterns of nature. Our new 'Luz' pendant, handcrafted in 18k gold, is a little piece of art to carry with you, every day. Discover the story behind the design. ✨ #BarbaraGoenagaJewelry #HandmadeWithSoul #ArtisanJewelry
• •From your busy mornings to your elegant evenings, the 'Verso' earrings adapt to every facet of you. Designed by Bárbara with the belief that true style is effortless. Lightweight, timeless, and consciously crafted in Spain. #MyGoenagaStyle #VersatileElegance #LessIsMore
• •A little sparkle, designed by Bárbara, just for you.
• •Growing up surrounded by art and nature, Bárbara Goenaga always found inspiration in the beauty of detail. Soulbask is more than jewelry; it's a piece of her story, a commitment to quality, and a celebration of the joy in everyday moments. Each piece is a whisper of that inspiration, made to last a lifetime. #Soulbask #BarbaraGoenaga #JewelryWithAStory
• •That special occasion deserves a touch of unique brilliance. Rent your dream jewelry from Bárbara Goenaga's curated collection. Handcrafted, stunning pieces to make your moments unforgettable. ✨ Explore rental options via link in bio! #JewelryRental #ShineBright #BarbaraGoenagaEvents