Brand Tone

Aspirational & Elevating, Quality-Conscious & Premium, Enthusiastic & Passionate, Helpful & Approachable, Modern & Clean

Brand Values

• •Quality
• •Experience
• •Craftsmanship/Artisanship
• •Customer Satisfaction
• •Convenience & Innovation (for the user)

Best Practices

• •Always Emphasize Quality and the "Experience": Continuously use descriptive adjectives that highlight the premium nature of the ingredients and the elevated experience the products provide (e.g., "artisanal," "hand-selected," "vibrant," "unforgettable experience").
• •Maintain an Enthusiastic and Passionate Voice: Use active language and express genuine excitement for cocktails and the craft of making them. Share tips and recipes with a tone of sharing a beloved secret.
• •Be Aspirational yet Inclusive: While showcasing high-end cocktails, ensure the language remains accessible and encouraging to both professional bartenders and home mixologists. Phrases like "Whether you're a professional bartender or a home mixologist" achieve this.
• •Focus on Visual and Sensory Language: Describe the taste, aroma, and visual appeal of the products and the finished cocktails to engage the senses and reinforce the "experience" value.
• •Keep it Clean, Modern, and Inspiring: Ensure all written content aligns with the clean and sophisticated visual identity. The language should inspire creativity and make users feel confident in their ability to create exceptional drinks with Barback Project products.

Social Perception

Positive, with customers appreciating the quality and convenience of the products, particularly the dehydrated garnishes. Sophisticated and knowledgeable brand in the cocktail space. A partner for both professionals and home enthusiasts, aiming to be a go-to resource for elevating cocktails.

Copy Examples

• •Headline for a new garnish: "Unlock Exquisite: Transform Your Home Bar with Our Sun-Kissed Blood Orange Wheels."
• •Instagram Caption: "Weekend forecast: 100% chance of extraordinary cocktails. Our artisanal lime salt isn't just an ingredient; it's the beginning of an unforgettable experience. What masterpiece are you crafting? Tag us @barbackproject! #BarbackProject #CocktailPerfection #MixologyMagic"
• •Email Subject Line for a promotion: "Elevate Your Pour: Premium Cocktail Essentials Await."
• •Product Description Snippet (for a new syrup): "Handcrafted in small batches, our [Flavor] syrup is a symphony of natural essences, designed to inspire your inner mixologist. Taste the dedication in every drop and turn your ordinary sips into extraordinary moments."
• •Website Banner Text: "More Than a Garnish. It's a Statement. Discover the Barback Project difference and craft your perfect cocktail experience."