Brand Tone

Elegant, Passionate, and Traditional

Brand Values

• •Artisanal Craftsmanship
• •Heritage and Tradition
• •Uncompromising Quality
• •Timeless Design
• •Sustainability and Ethics

Best Practices

• •Lead with Heritage: Always anchor the brand story in its Ubrique origins. Use phrases like "Handcrafted in Ubrique," "The Spanish leather tradition," and "A legacy from the heart of Andalusia" to reinforce authenticity.
• •Use an Elegant Lexicon: Employ sophisticated and evocative language. Words like "artisanal," "meticulous," "heirloom," "timeless," "unveil," and "bespoke" elevate the brand's voice and align with its luxury positioning.
• •Emphasize the Human Element: Tell the stories of the artisans. Highlighting their "expert hands," "decades of experience," and "unwavering passion" creates an emotional connection and underscores the value of the craft.
• •Educate on Quality: Go beyond just stating that the materials are high-quality. Briefly explain why they are superior—mentioning premium-grade leather, certified tanneries, and durable hardware—to justify the luxury price point and build trust.
• •Maintain Visual and Textual Harmony: Ensure that the sophisticated, clean, and elegant tone of the copy is perfectly matched by high-quality, professional photography and a refined website design. Every touchpoint should feel luxurious.

Social Perception

The general perception of Barada is highly positive, centered on its quality and authenticity. Customers and fashion enthusiasts see Barada as a high-quality, authentic luxury brand, a smart investment due to durability and timeless design, often recommended as a superior alternative to more mainstream luxury brands. Media and press portray Barada as a successful Spanish heritage brand with significant international reach, recognized for excellence. Its association with celebrities and influencers enhances its aspirational appeal.

Copy Examples

• •Headline: The Soul of Spanish Leather. Body: Each stitch is a word in a story that begins in Ubrique. For over 50 years, our artisans have channeled their passion and heritage into every piece, creating not just a bag, but a timeless heirloom. This is the art of Barada. #BaradaBags #MadeInSpain #Craftsmanship #Ubrique #LuxuryLeather
• •Headline: Renatha: An Icon of Timeless Elegance. Body: The Renatha handbag is where tradition meets contemporary design. Meticulously handcrafted from premium calfskin by our master artisans in Ubrique, its structured silhouette and signature gold-plated hardware reflect a commitment to unparalleled quality. A versatile and sophisticated companion, designed to be cherished for a lifetime.
• •Headline: Discover the Art of Spanish Luxury. Body: Your search for the perfect bag ends here. Handcrafted in Ubrique, the heart of Spanish leatherwork, Barada offers timeless design and exceptional quality. Find the piece that tells your story. Button: Shop the Collection
• •Subject: An Invitation to Timeless Elegance | The Barada Collection Preview Text: Discover pieces born from tradition and crafted for a lifetime of style.
• •Headline: From Ubrique to the World: A Legacy of Leather. Body: Barada was born from a deep respect for tradition and a passion for artistry. In the heart of Ubrique, where leather-making is a language passed down through generations, we create more than accessories. We craft pieces of a legacy, each one embodying the soul of Spanish craftsmanship and the promise of enduring quality.