Brand Tone

friendly, enthusiastic, and customer-centric

Brand Values

• •Celebration of Relationships
• •Personalization and Uniqueness
• •Customer Satisfaction
• •Joy and Novelty

Best Practices

• •Develop a Brand Voice Guide: Create a formal document that outlines the brand's personality, tone, and style. This should include a list of "do's and don'ts" for writing, such as "Do use celebratory language" and "Don't use overly formal or technical jargon."
• •Maintain Consistency Across All Channels: Ensure that the tone of voice is consistent, whether it's on the website, in an email newsletter, or on a social media post. This helps to build a strong, recognizable brand identity.
• •Use Emotive and Benefit-Driven Language: Focus on the emotional impact of the products. Instead of just listing features, describe how the product will make the customer or recipient feel. For example, instead of "LED lamp with USB," use "A warm, glowing reminder of your most precious memories."
• •Engage with the Audience in a Consistent Tone: When responding to comments, questions, or reviews, maintain the brand's friendly and helpful tone, even when addressing negative feedback. This reinforces the brand's customer-centric values.
• •Train All Team Members: Anyone who writes on behalf of the brand, from customer service agents to social media managers, should be trained on the brand's tone of voice to ensure every communication is aligned.

Social Perception

Mixed. Customers express excitement and satisfaction with unique, personalized products, often sharing positive gift-giving experiences. However, concerns exist regarding product quality, shipping times, and customer service responsiveness, creating a dual image shaped by both positive marketing and negative customer experiences.

Copy Examples

• •Light up their life with a memory they'll never forget. Our custom photo lamps turn your favorite moments into a glowing tribute. The perfect gift for the one who illuminates your world.
• •Wear your love story. Keep your most cherished names close to your heart with our elegant, personalized necklaces. A timeless piece for a timeless bond.
• •Why be ordinary when you can be extraordinary? From self-stirring mugs to galaxy projectors, our gadgets add a touch of magic to your daily routine. Get ready to be amazed!
• •Celebrate love in all its forms! This season, find the perfect, heartfelt gift for everyone on your list. Enjoy 20% off all personalized items and make this a celebration to remember.
• •That feeling when you find the PERFECT gift! ✨ Tag someone who deserves a little something special. #Hitilove #GiftIdeas #PersonalizedGifts #MakingMemories