Brand Tone

Independent & Insolent, Passionate & Artistic, Curated & High-Quality, Community-Oriented & Artist-Centric, Slightly Edgy & Provocative, Enthusiastic & Engaging

Brand Values

• •Artistic Freedom & Expression
• •Quality Craftsmanship
• •Fairness & Support for Artists
• •Independence
• •Discovery & Curation
• •Passion for Print
• •Originality & Uniqueness

Best Practices

• •Embrace "Insolent & Independent": Don't be afraid to be bold and slightly provocative in your language. Use strong verbs and confident statements that reflect your unique position outside the mainstream.
• •Highlight Craftsmanship & Quality: Consistently mention the physical qualities of your products – the paper, the binding, the printing techniques. Use sensory language that conveys the tactile experience of your books.
• •Champion Your Artists: Always put the artists front and center. Share their stories, their perspectives, and the importance of their work. Emphasize the collaborative and supportive nature of Banzaï Editions.
• •Speak Authentically & Passionately: Let the genuine love for art and print shine through. Avoid overly corporate or generic marketing speak. The founder's personal passion is a core part of the brand; let that infuse the copy.
• •Maintain Visual-Verbal Cohesion: Ensure your copy's tone aligns with the visual style of your publications and online presence. If the art is edgy and alternative, the language should complement that, not contradict it.

Social Perception

Respected & Admired within the alternative art scene, High-Quality & Collectible, Authentic & Passion-Driven, A Go-To for Unique Art

Copy Examples

• •Instagram Post for New Release: "Beyond the mainstream. Beyond the expected. BANZAÏ Vol. XV just landed – a fresh collection of defiant visions from artists who dare. Hold a piece of the underground. Limited run, because true art isn't mass-produced. Link in bio. #BanzaiEditions #ArtBook #IndependentPublishing #AlternativeArt #LimitedEdition"
• •Website Homepage Headline: "Banzaï Editions: Insolent. Independent. Unapologetically Artistic. We craft beautiful books for the discerning eye."
• •Email Newsletter Subject: "Fresh Ink: New from Banzaï + A Glimpse Into Our Atelier" * Body Snippet: "This isn't just another book; it's a statement. We've poured over every page, every color, every texture to bring you [Book Title], a testament to the raw power of independent voices. Discover the artists challenging the norm and the meticulous craft that brings their work to life."
• •Product Description (for an art print): "Own a fragment of the Banzaï spirit. This [Artist Name] print, pulled from our latest anthology, is more than paper and ink – it's a conversation starter, a jolt to the senses. Printed with [mention specific quality like 'archival inks on textured paper'] for lasting impact. Because art should be felt, not just seen."
• •"About Us" Snippet (Website/Social): "Fuelled by a passion for the beautifully unconventional, Banzaï Editions has been a haven for groundbreaking artists since 2012. We believe in the power of print, the thrill of discovery, and giving artists the platform (and the pay) they deserve. Welcome to our world."