Brand Tone

educational, supportive, calm, trustworthy, and empowering

Brand Values

• •Ayurvedic Wisdom: A profound respect for and commitment to sharing traditional Ayurvedic knowledge is central to their identity. Their mission is to help people achieve and maintain optimal health and well-being through Ayurveda.
• •Quality and Purity: They emphasize offering the highest quality Ayurvedic products, using certified organic herbs that are sustainably sourced and fairly traded. This includes USDA organic and Non-GMO Project verified products.
• •Sustainability and Ethical Sourcing: A strong commitment to environmental and social responsibility is evident. They are a Certified B Corporation, highlighting their dedication to using business as a force for good. This includes supporting organic and regenerative agriculture, fair trade with farmers, and reducing their carbon footprint.
• •Education and Empowerment: The brand strives to empower individuals to take personal responsibility for their health by providing accessible and inspiring educational content. This includes online resources, community grants, and even internship programs.
• •Holistic Well-being & Harmony: They promote a holistic approach to health, recognizing the interconnectedness of mind, body, spirit, and the environment. Their aim is to create harmony within individuals and with nature.
• •Community: Banyan values its team, customers, and the wider Ayurvedic community, aiming to foster connection and support.

Best Practices

• •Educate, Don't Just Sell: Frame copy around providing valuable information and understanding. Explain the "why" behind products and practices, drawing from Ayurvedic principles.
• •Use Gentle & Empowering Language: Employ words that are supportive, calming, and reassuring. Avoid overly aggressive or fear-based marketing. Focus on how the products and knowledge can empower the individual on their health journey.
• •Maintain Authenticity & Transparency: Speak genuinely about Ayurveda, sourcing, and company values. Being a B Corp is a significant trust factor; weave this commitment into the narrative where appropriate.
• •Emphasize Holistic Well-being: Connect product benefits to the broader concept of balance in mind, body, and spirit, and the connection to nature.
• •Foster a Sense of Calm & Trust: Ensure that the language, sentence structure, and overall message convey a sense of peace, expertise, and reliability, reinforcing that Banyan Botanicals is a trustworthy partner in wellness.

Social Perception

Banyan Botanicals is generally perceived positively by its customers and the wider wellness community as a reputable and reliable source for high-quality, organic Ayurvedic products and information that provides educational value and ethical practices.

Copy Examples

• •Feeling stretched? Our certified organic Ashwagandha tablets offer a natural way to support your body's response to stress and cultivate calm resilience. Rooted in ancient wisdom, crafted for modern life.
• •Understanding your unique constitution is the first step towards balance. Discover the fundamentals of Vata, Pitta, and Kapha on our blog today and empower your journey to holistic well-being.
• •As the seasons shift, so do our bodies' needs. Embrace winter wellness with warming herbs and nourishing routines. Explore our Ayurvedic guides to stay vibrant and healthy all season long.
• •Nourish yourself, honor the Earth. Our commitment to organic farming and fair-trade practices means every Banyan Botanicals product supports both your well-being and the planet's. Learn more about our B Corp journey.
• •Gently support your digestive harmony. Introducing our new [Product Name], thoughtfully formulated with traditional herbs to soothe and aid your natural rhythm. Explore with us.