Brand Tone

Powerful & Performance-Oriented, Reliable & Trustworthy, Straightforward & Informative, Value-Driven, Enthusiast-Focused (Slightly Rugged)

Brand Values

• •Performance
• •Reliability
• •Quality
• •Customer Support
• •Innovation
• •Value

Best Practices

• •Embrace the "Banshee" Persona: Consistently use strong, evocative language that reflects power, performance, and a hint of a rebellious spirit (the "scream" of power). Lean into the tagline: "It's not a battery, It's a Banshee."
• •Balance Power with Reliability: While highlighting the "power" aspect, always reinforce it with messages of reliability, durability, and the peace of mind offered by strong warranties and customer support.
• •Speak to the Enthusiast: Use language that resonates with powersports and marine enthusiasts. Acknowledge their passion for adventure and the demands they place on their equipment.
• •Be Direct and Informative, but Not Overly Jargony: Clearly communicate the benefits of AGM vs. Lithium, CCA, warranty terms, etc., without overwhelming the audience with overly technical jargon. Explain *why* these features matter to their experience.
• •Maintain a Confident, slightly Edgy Voice: The brand name allows for a bit more attitude than a generic battery company. The tone should be confident in its product superiority, bordering on bold, but always backed by factual claims about performance and quality. Avoid being generic or overly corporate.

Social Perception

Positive for Product & Warranty, Value Proposition, Parent Company Association, Mixed on Longevity/Support (Isolated incidents), Awareness Growing

Copy Examples

• •Headline: Unleash the Power. Not Just a Battery, It's a Banshee. Body: Stop settling for 'good enough'. Your machine craves the raw, reliable energy only a Banshee can deliver. Engineered for extreme conditions and backed by an industry-leading warranty, it’s the heart your adventure demands. Power up, ride harder, last longer. (Tone: Powerful, Performance-Oriented, Confident)
• •Headline: Ride More, Worry Less. Banshee Lithium: Lighter. Stronger. Longer. Body: Shave pounds and gain power with our advanced LiFePO4 Banshee batteries. Experience up to 70% lighter weight, 2X the cranking power, and 3X the lifespan of traditional batteries. Plus, our smart BMS protects your investment. Adventure is calling – answer it with confidence. (Tone: Informative, Benefit-Driven, Innovative)
• •Headline: Weekend Warrior? Full-Time Beast? There’s a Banshee For That. Body: From motorcycles and ATVs to marine craft and power tools, Banshee delivers dependable starts and lasting power. With over 20 years of expertise, premium AGM and Lithium options, and warranties that crush the competition, we’ve got the right power for your passion. (Tone: Inclusive, Reliable, Experienced)
• •Headline: The Only Thing More Reliable Than a Banshee? Our Warranty. Body: We build Banshee batteries to endure the toughest rides and the most demanding conditions. That's why we back them with some of the best warranties in the business – up to 5 years on select models. Invest in power you can trust, mile after mile. (Tone: Trustworthy, Confident, Customer-Focused)
• •Headline: More Lead, More Life. More Power. That's the Banshee AGM Promise. Body: Our Banshee AGM batteries feature thicker, heavier plates with 20% more lead than competitors. What does that mean for you? Unstoppable starting power, incredible vibration resistance, and a battery built to go the distance. Don't just start your engine, command it. (Tone: Powerful, Technical (simplified), Benefit-Oriented)