Brand Tone

Trustworthy, Experienced, Professional, Elegant, Approachable, Friendly, Customer-centric, Caring, Contemporary

Brand Values

• •Heritage and Tradition
• •Quality and Craftsmanship
• •Exceptional Customer Service
• •Expertise and Trust
• •Integrity
• •Evolution and Timelessness

Best Practices

• •Emphasize Heritage and Trust: Regularly, but subtly, weave in phrases that allude to their long history and family-run nature (e.g., "a family tradition since 1942," "three generations of expertise").
• •Showcase Expertise with Approachability: Use clear, confident language that demonstrates knowledge (e.g., "our master goldsmith," "meticulously curated") without being intimidating. Staff should be portrayed as friendly guides.
• •Focus on the Customer's Story: Frame jewellery not just as a product, but as part of the customer's significant life moments and celebrations ("celebrate your important milestones," "perfect piece for every and any occasion").
• •Maintain Visual and Verbal Elegance: Ensure all copy is well-written, grammatically correct, and uses a sophisticated yet accessible vocabulary. This should be mirrored in high-quality, elegant visuals.
• •Balance Tradition with Modernity: While respecting the brand's history, use contemporary language and address modern concerns (e.g., online shopping convenience, latest trends) to appeal to a broader, including younger, audience.

Social Perception

Bannon Jewellers is generally perceived very positively as a reputable, established, and trusted family jeweller. They are known for quality products, particularly engagement and wedding rings, and excellent, friendly customer service. The long history and multi-generational aspect contribute to an image of reliability and expertise. The recent brand refresh and online efforts suggest they are also seen as a business that is evolving with the times. While there's an isolated negative review concerning staff management, the overwhelming sentiment from available reviews points to a highly regarded local business.

Copy Examples

• •Three generations of crafting love stories. At Bannon Jewellers, find the perfect symbol of your unique journey, backed by decades of trust and expertise. Begin your forever with us.
• •Timeless Elegance, Modern Precision. Discover our curated collection of world-renowned timepieces at Bannon Jewellers, where heritage meets contemporary style. Expert advice, exceptional quality.
• •Celebrate life's radiant moments. For a special gift that speaks volumes, explore the exquisite craftsmanship and enduring beauty of Bannon Jewellers. Your family jeweller, for every occasion.
• •Since 1942, Bannon Jewellers has been more than just a store; we're a family dedicated to helping you find the perfect piece. We blend timeless quality with a warm, personal service, ensuring every visit is as memorable as the treasures you discover.
• •Introducing the latest arrivals to the Bannon Collection ✨. Each piece, chosen with care and an eye for timeless design. Visit us in Bray or Blackrock, or explore online to find your new sparkle. #BannonJewellers #IrishDesign #FineJewellery