Brand Tone

Elegant & Sophisticated, Culturally Rooted & Authentic, Vibrant & Celebratory, Comfort-Oriented & Approachable, Passionate & Expressive

Brand Values

• •Tradition & Heritage
• •Craftsmanship & Quality
• •Elegance & Timelessness
• •Customer Centricity & Inclusivity
• •Authenticity
• •Making Moments Precious

Best Practices

• •Embrace Storytelling: Weave narratives around Rajasthani heritage, the founder's artistic background, and the craftsmanship behind each piece. This reinforces authenticity and cultural rootedness.
• •Use Evocative & Sensory Language: Employ words that appeal to sight (vibrant, dazzling, rich colors), touch (pure cotton, finest silks, soft), and emotion (love, confidence, elegance, joy).
• •Maintain Visual-Verbal Cohesion: Ensure that the imagery used on the website and social media aligns with the elegant, vibrant, and culturally rich tone of the copy. The visual and textual elements should reinforce each other.
• •Highlight Craftsmanship & Authenticity: Consistently mention hand-block printed, hand-painted, artisanal, and Jaipur to emphasize the unique value proposition and traditional roots.
• •Engage with Warmth & Sophistication: When interacting with customers (comments, DMs, customer service), maintain a tone that is both approachable and professional, reflecting the brand's blend of comfort and luxury.

Social Perception

Positive: Customers frequently praise the beauty, color, design, and material of the products. Reviews highlight satisfaction with the fit and overall look. One Quora user recommended Bannhi for its unique range of hand-painted and contemporary sarees, good service, and convenient options. Appreciation for Craftsmanship: The hand-painted and hand-block printed aspects are noted and appreciated by customers. Emerging Player: Recognized as an emerging and dominant player in women's ethnic wear in India.

Copy Examples

• •Drape yourself in Jaipur's legacy. Introducing 'Rangmahal' - our new collection of hand-painted sarees, where vibrant hues meet timeless artistry. Each piece, a story whispered in silk. Discover luxury, crafted with love. #BannhiSarees #HandcraftedHeritage #NewCollection
• •From Priyanka Rathore's vision in the heart of Rajasthan to your cherished wardrobe. Bannhi is more than fashion; it's a celebration of tradition, vibrant color, and the elegant spirit of Indian women. Wear a piece of art. #BannhiJaipur #EthnicWear #CraftedWithLove
• •Effortless elegance, unmatched comfort. Our hand-block printed Kurti sets are designed for the modern woman who embraces tradition. Perfect for your everyday grace or festive glow. Feel beautiful, feel Bannhi. #BannhiKurtis #ComfortInStyle #IndianFashion
• •Make every celebration unforgettable. Bannhi’s exquisite lehengas, rich in Rajasthani craftsmanship and contemporary design, are here to make you shine. Find the centerpiece for your next special moment. #BannhiLehengas #FestiveGlam #WeddingSeason
• •Adorn yourself in the vibrant traditions of Rajasthan. For a limited time, experience the luxury of Bannhi at special prices. Timeless elegance, crafted with love, now even more accessible. Shop our Utsav Sale today! #BannhiSale #EthnicFashionDeals #JaipurPrints