Brand Tone

Professional, Technical, and Enabling.

Brand Values

• •Innovation
• •Security
• •Scalability
• •Partnership

Best Practices

• •Prioritize Clarity and Precision: The target audience is technical and values accuracy. Avoid marketing jargon and ambiguous language. Use precise terms that clearly communicate the API's functionality and benefits (e.g., "PISP," "AISP," "white-labeled platform").
• •Focus on "Enabling" Language: Frame the copy around what bankIO empowers its clients to do. Use verbs like "build," "accelerate," "enable," "integrate," and "scale." The client is the hero; bankIO is the powerful tool that helps them win.
• •Maintain a Professional, Not Corporate, Tone: The tone should be professional and authoritative but also accessible and direct. Avoid overly stiff or bureaucratic language. Direct calls to action like "Get API keys" or "Join our Microsoft Teams" feel collaborative and helpful.
• •Segment Communication Channels: The language on a technical documentation page should be more direct and instructional than a blog post discussing industry trends. Tailor the copy's depth and focus based on the platform (Website vs. GitHub vs. Sales outreach) while keeping the core tone consistent.
• •Back Up Claims with Evidence: When stating that the API is "secure," "scalable," or "innovative," link to documentation, security policies, use cases, or client testimonials to substantiate these claims. This builds trust and credibility with a discerning, expert audience.

Social Perception

Niche and Technical.

Copy Examples

• •Headline: The Future of Finance is Open. Is Your Platform Ready? Body: Don't let legacy systems limit your vision. bankIO provides a secure, scalable Open Banking API that integrates seamlessly, allowing you to build the financial products your customers demand. Accelerate your roadmap and become a market leader. Partner with us to innovate.
• •Headline: Build Boldly. Integrate Seamlessly. Body: Access our robust Open Banking API with clear documentation and a dedicated testing sandbox. Our platform is built by developers, for developers. Start building your next-gen financial solution in minutes. Get your API keys now.
• •Subject: Enhancing [Bank Name]'s Digital Capabilities with bankIO's Open Banking API Body: In a rapidly evolving digital landscape, offering innovative financial services is key. bankIO's white-labeled platform enables established institutions to deploy compliant, secure, and user-centric Open Banking solutions without the overhead of building from scratch. Let's schedule a 15-minute call to discuss how we can help you deliver significant new net revenues and cost savings.
• •Title: Beyond Compliance: How to Leverage Open Banking for Real Business Growth
• •Headline: Enable Instant, Secure Payments in Your Online Store. Body: Eliminate costly intermediaries and reduce fraud risk. With bankIO's Payment Initiation Service (PISP), your customers can pay directly from their bank account. A faster, safer, and more cost-effective payment solution for your e-commerce business.