Brand Tone

Warm, Passionate, Culturally Proud, and Accessible

Brand Values

• •Cultural Heritage
• •Quality Craftsmanship
• •Accessibility
• •Self-Expression and Meaning
• •Family and Community

Best Practices

• •Embrace Storytelling: Share the stories behind the designs, the cultural significance, and the family passion that drives Banglez. This reinforces warmth and cultural pride.
• •Use Inclusive and Respectful Language: When discussing cultural elements, ensure the language is appreciative and informative, reflecting the brand's stance on cultural appreciation.
• •Highlight Craftsmanship and Heritage: Consistently mention the handcrafted nature of the jewelry and its connection to South Asian traditions. This reinforces values of quality and cultural pride.
• •Maintain a Personal and Engaging Voice on Social Media: Continue the friendly, approachable tone seen on TikTok. Ask questions, respond to comments, and share behind-the-scenes content to foster community.
• •Focus on Empowerment and Self-Expression: Frame jewelry not just as an adornment but as a way for individuals to express their identity, heritage, and personal style, aligning with the brand's belief that jewelry is a reflection of who we are.

Social Perception

Positive, Authentic, and Engaged

Copy Examples

• •Headline: Adorn Yourself in Tradition. Discover Handcrafted Bangles That Tell Your Story. Body: More than just an accessory, each Banglez piece is a celebration of rich South Asian heritage, crafted with passion and a touch of modern elegance. Find the set that speaks to you.
• •Social Media Post: ✨ Shine bright this festive season! ✨ Our family at Banglez is dedicated to bringing you stunning, handcrafted jewelry that honors our beautiful culture. Which piece captures your heart? #BanglezJewelry #SouthAsianStyle #CulturalTradition
• •Product Description (for a bridal set): Your special day deserves the timeless elegance of tradition. Our handcrafted bridal sets are designed to make you feel like royalty, reflecting the beauty and artistry of South Asian heritage. Let us be a part of your forever.
• •Email Subject: A Gift from Our Family to Yours: New Arrivals at Banglez! Email Body: We believe every piece of jewelry holds a story. Explore our latest collection, lovingly curated and crafted, blending timeless tradition with contemporary style. Find a piece that reflects who you are.
• •Promotional Copy: Celebrate Your Roots. Style Your Statement. Our "Build Your Own Bangle Box" lets you curate a collection as unique as you are, embracing the vibrant spirit of South Asian artistry.