Brand Tone

Professional and Knowledgeable, Solution-Oriented and Customer-Focused, Modern and Aspirational, Transparent and Honest, Enthusiastic and Passionate

Brand Values

• •Quality
• •Functionality and Ergonomics
• •Customer Satisfaction
• •Sustainability
• •Simplicity
• •Adaptability & Flexibility
• •Problem-Solving/Innovation

Best Practices

• •Prioritize "You" and Your Benefit: Always frame product features in terms of customer benefits (e.g., "Our ergonomic chairs *help you* maintain better posture and focus" rather than "We sell ergonomic chairs"). This reinforces the customer-focused value.
• •Balance Professionalism with Passion: Maintain a knowledgeable and expert tone, but let the genuine enthusiasm for creating better workspaces shine through. Use words like "passion," "inspire," and "transform" where appropriate.
• •Highlight Sustainability Authentically: When mentioning refurbished options, clearly state the environmental benefits alongside the quality and value proposition. Avoid greenwashing by being specific about practices like giving furniture a "second life."
• •Keep it Clear and Solution-Oriented: Use straightforward language. Explain how products and services solve specific customer problems or meet their needs (e.g., "Need a full office setup? Our team offers comprehensive installation."). This reflects the "simplicity" and "adaptability" values.
• •Incorporate Trust Signals Naturally: Weave in mentions of experience, awards (like the FD Gazellen), and positive customer feedback subtly within relevant copy, rather than just in a dedicated "reviews" section. This reinforces reliability and expertise.

Social Perception

Positive Customer Experiences, Reliable and Trustworthy, Expert in Office Solutions, Good Value

Copy Examples

• •Headline: Your Workspace, Reimagined. Your Productivity, Redefined. Body: At Office-Interior, we don't just sell furniture; we craft environments. Discover our range of ergonomic, high-quality new and refurbished office solutions, designed for comfort and built to inspire. Let's create a space where you feel good and work even better.
• •Headline: Quality Desks and Chairs. Kinder to Your Wallet, Kinder to the Planet. Body: Choose smart, sustainable style with Office-Interior. Our expertly refurbished furniture offers the premium feel you want, at a price you'll love. Plus, you're contributing to a circular economy. That’s a win-win for your office and the environment.
• •Headline: Don't Just Adapt to Your Workday. Own It. Body: From ergonomic chairs that support your every move to sit-stand desks that energize your flow, Office-Interior provides adaptable solutions for modern professionals. We handle the details, from selection to professional installation, so you can focus on what you do best.
• •Headline: The Foundation of Great Work? A Workspace That Works for You. Body: Passionate about functional design, the team at Office-Interior is here to help you furnish your ideal office. With expert advice, transparent processes, and a focus on quality, we make it simple to achieve a productive and inspiring environment.
• •Headline: Recognized for Growth. Loved by Customers. Body: As an FD Gazellen 2024 award winner, Office-Interior is proud to be one of the fastest-growing companies in the Netherlands. Our secret? A relentless commitment to quality, sustainability, and ensuring every customer loves their new workspace. Experience the Office-Interior difference today.