Brand Tone

Empathetic & Supportive, Empowering & Encouraging, Practical & Solution-Oriented, Community-Focused & Friendly, Resilient & Determined, Informal & Relatable

Brand Values

• •Freedom & Active Lifestyle
• •Peace of Mind
• •Affordability & Reusability
• •Community & Support
• •Durability & Quality
• •Empowerment & Normalization
• •Innovation & Problem-Solving
• •Giving Back

Best Practices

• •Speak from Experience (or Empathy): Use 'we' and 'us' to connect with the audience as part of the same community. Share or allude to common diabetic experiences to build rapport.
• •Focus on Empowerment and Solutions: Frame product benefits around freedom, peace of mind, and overcoming challenges, rather than just listing features.
• •Maintain a Supportive and Encouraging Voice: Use positive language and affirmations (e.g., 'warrior,' 'you've got this'). Avoid overly clinical or fear-based messaging.
• •Be Direct and Clear: While empathetic, clearly explain the practical benefits and how the product solves specific problems (e.g., adhesive failure, sensor loss during activity).
• •Incorporate Community Language: Continue using terms like 'Freedom Fam' and encourage user-generated content and testimonials to reinforce the community aspect and build social proof.

Social Perception

Positive Customer Experiences, Appreciation for Problem Solving, Community Connection, Concerns (BBB rating), Trust & Reliability

Copy Examples

• •Headline: Sweat, Swim, Sleep, Secure. Live Your Freedom. Body: Tired of CGM adhesives giving up before you do? Our Freedom Bands are designed by diabetics, for diabetics, to keep your sensor locked in and your worries locked out. Embrace every moment, from morning workouts to peaceful nights. #FreedomToLive #DiabetesWarrior
• •Headline: Your CGM's Best Friend. Your Wallet's Too. Body: Stop the endless cycle of expensive, irritating patches. The Freedom Band is your reusable, comfortable, and ultra-secure solution for keeping your Dexcom, Libre, or Medtronic sensor safe. More adventures, less adhesive anxiety. Join the Freedom Fam!
• •Headline: Little Warrior, Big Adventures. Zero Slips. Body: Give your child the confidence to play, explore, and just be a kid, without the fear of a lost sensor. Our kid-friendly Freedom Bands offer gentle, all-day protection so you can both breathe easier. Peace of mind for them, peace of mind for you.
• •Headline: From Daily Grind to Epic Escapes: We've Got Your Sensor Covered. Body: Whether it’s a busy day at school, a tough workout, or your next big adventure, the Freedom Band provides the durable, military-grade protection your CGM needs. Designed for real life, because diabetes doesn't take a day off, but worrying about your sensor can.
• •Headline: More Than a Band. It's a Statement. #Warrior Body: Rock your colors and own your journey. The Freedom Band isn’t just about securing your device; it’s about embracing your strength and normalizing diabetes with style and confidence. Find your perfect match and live freely.