Brand Tone

supportive, empowering, and practical

Brand Values

• •Protection and Security
• •Freedom and Activity
• •Comfort and Quality
• •Customization and Style
• •Community and Understanding

Best Practices

• •Emphasize Empowerment: Use language that makes users feel capable and unrestricted by their diabetes (e.g., "live life on your terms," "unlock your freedom").
• •Highlight Practical Benefits: Clearly communicate how the products solve specific problems like sensor adhesion failure or accidental removal, leading to "peace of mind."
• •Maintain a Supportive and Understanding Voice: Acknowledge the challenges of managing diabetes and position the brand as a helpful partner (e.g., "created by diabetics for diabetics," "we've got you covered").
• •Incorporate Community and Shared Experience: Use terms like "Diabetic Warrior" and encourage user stories or testimonials to build a sense of belonging.
• •Be Authentic and Direct: Use clear, straightforward language that resonates with the everyday experiences of people with diabetes. Avoid overly technical jargon where possible.

Social Perception

Customers generally perceive the brand positively, frequently praising the products for their effectiveness in keeping CGM sensors and pumps secure, especially during physical activity and for children. The "Freedom Band" is often cited as a solution to problems with original manufacturer adhesives and for preventing devices from being knocked off. Users appreciate the reusability, comfort, and the peace of mind the products offer. The brand is seen as providing a much-needed solution within the diabetes community. Some reviews mention the products being "well-made" and "durable."

Copy Examples

• •Keep your CGM secure and your adventures limitless. Our Freedom Band offers military-grade protection, so you can live life on your terms. #DexcomWarrior #T1DLife #FreedomBand
• •Sweat, swim, play – without the worry. Freedom Bands are designed by a Type One Diabetic for ultimate comfort and CGM sensor security. Discover your freedom today! #ActiveDiabetic #CGMProtection #BandsForDiabetics
• •No more 'Dexgone' moments! Our reusable, flexible sensor covers give you the peace of mind to focus on what matters. Hand-made with care for our diabetic community. #Type1Diabetes #SensorCover #DiabeticMade
• •Customize your comfort and protect your tech. With Freedom Bands, you get stylish, durable protection for your Dexcom, Libre, or Omnipod. Express yourself, stay secure. #DiabetesTech #StyleAndComfort #FreedomForAll
• •From daily wear to extreme sports, our Freedom Bands have got you covered. Experience the difference quality and understanding make. Join the Freedom Band movement! #T2D #InsulinPump #CGMSecurity