Brand Tone

Warm, Authentic, and Playful

Brand Values

• •Australian Made
• •Quality and Durability
• •Sustainability and Ethical Practices
• •Creativity and Unique Design
• •Play and Learning
• •Family and Community
• •Giving Back

Best Practices

• •Embrace the "Mum-to-Mum" Voice: Write as if you're talking to a friend who is also a parent. Be empathetic, understanding, and offer genuine solutions and joy.
• •Weave in the "Australian Made" Pride Naturally: Don't just state it; celebrate it. Connect it to quality, community, and the unique Australian landscape and wildlife that inspires the brand.
• •Highlight the "Handmade" and "Heartfelt" Aspects: Remind customers of the care and passion that goes into each product, from design to creation by a mother-daughter team.
• •Keep it Positive and Playful: Even when discussing the challenges of parenting, maintain an optimistic and encouraging tone. Focus on the joy, learning, and connection your products bring.
• •Be Authentic and Transparent: Share your story, your values, and the inspiration behind your products. Avoid overly corporate or generic language. Let the genuine passion of the founders shine through.

Social Perception

Highly Positive: Customers overwhelmingly perceive Bandicute as a provider of high-quality, beautiful, and unique Australian-made products.

Copy Examples

• •For a new Australian animal print romper: "Wrap your little joey in the wonders of the Aussie bush! 🌿 Our newest 100% cotton romper, designed and handmade with love on our Gunning farm, features [New Animal] and friends. Soft, durable, and oh-so-Bandicute – for adventures big and small."
• •For an educational wooden toy: "Unlock hours of screen-free fun and learning! 🧩 Our handcrafted wooden [Toy Name] puzzle isn't just a toy; it's a stepping stone to new skills and big imaginations. Made by mums, loved by little learners, and built to last generations of Aussie kids."
• •Instagram caption for a lifestyle shot: "Weekend adventures fuelled by sunshine and imagination! ☀️ We love seeing your little ones explore in their Bandicute gear. It’s why we pour our hearts into every stitch and design – to bring a little extra joy and Aussie spirit to your family moments. #BandicuteAdventures #AustralianMadeKids"
• •Email to subscribers about a new collection: "G’day from the farm! 👋 We’ve been buzzing like happy bees here at Bandicute, and we’re so excited to finally share our latest collection of [Product Type] with you. Inspired by [Inspiration], each piece is designed to make parenting a little easier and childhood a lot more magical. P.S. Every item is still lovingly handmade right here in Australia, just for you."
• •Facebook post emphasizing community/values: "Being Australian-made isn't just a label for us; it's our promise. ❤️ From our family farm to your home, every Bandicute piece supports local creators and celebrates the beautiful land we call home. Thank you for choosing consciously and supporting our dream! #ShopSmallAustralia #EthicalKidsWear #BandicuteValues"