Brand Tone

Empowering, Confident, Supportive, Understanding, Practical, Solution-Oriented, Body-Positive, Inclusive, Chic, Stylish, Friendly, and Relatable.

Brand Values

• •Comfort & Freedom
• •Confidence & Empowerment
• •Body Positivity & Inclusivity
• •Innovation & Problem-Solving
• •Style & Femininity
• •Quality

Best Practices

• •Lead with Empathy and Understanding: Acknowledge the real discomfort of thigh chafing. Use language that shows you "get it," creating an immediate connection (e.g., "We know the feeling," "That dreaded chafe...").
• •Focus on Empowerment and Freedom: Frame Bandelettes not just as a product, but as a tool that unlocks confidence and allows women to wear what they want and do what they love without physical discomfort holding them back.
• •Maintain a Body-Positive Narrative: Consistently use inclusive language. Celebrate all body types and avoid any messaging that could be perceived as shaming or exclusionary. Highlight that chafing is a common issue for many, regardless of size.
• •Balance Practicality with Style: While the core benefit is functional (preventing chafing), always weave in the stylish, chic, and even "sexy" aspect of the product. It’s a solution that doesn't require sacrificing femininity or aesthetics.
• •Be Authentic and Relatable: Share real stories or use scenarios that customers can identify with. Keep the voice approachable, friendly, and supportive, as if talking to a friend who understands. Avoid overly technical or clinical language.

Social Perception

Positive Problem-Solver, Boosts Confidence & Comfort, Stylish & Discreet, Body Positive Advocate. Sizing and Staying Power Can Be Variable, Niche but Appreciated

Copy Examples

• •Headline: Bye-Bye, Chafe. Hello, Confidence! Body: Step into your favorite dress, skirt, or shorts without a second thought. Bandelettes offer chic, comfortable protection so you can stride through your day with grace and joy. Embrace your curves, love your style.
• •Headline: Freedom Looks Good On You. Body: Don't let thigh chafing dictate your wardrobe. Our patented, stylish bands stay put, giving you the all-day comfort to wear what you love, do what you love, and feel amazing doing it.
• •Headline: Your Secret Weapon Against Thigh Rub. Body: Beautifully designed, powerfully effective. Bandelettes are the elegant solution to a common problem, blending seamlessly into your lingerie drawer and your life. Feel confident, feel free.
• •Headline: Every Body. Every Day. Effortless Comfort. Body: We believe everyone deserves to feel comfortable and confident. That’s why Bandelettes are designed for all shapes and sizes, providing a stylish, irritation-free solution so you can love your thighs.
• •Headline: More Summer. Less Discomfort. Body: Heatwaves and humidity are no match for Bandelettes. Enjoy grease-free, chemical-free protection that's as beautiful as it is practical. Rediscover the joy of summer dresses!