Brand Tone

Fashion-forward and Trendy, Confident and Bold, Aspirational yet Accessible, Chic and Stylish, Playful and Engaging (on social media)

Brand Values

• •Quality
• •Style & Fashion
• •Accessibility/Attainability
• •Customer Empowerment
• •Sustainability (mentioned)
• •Timelessness

Best Practices

• •Stay Fashion-Forward: Use current style language and references. Keep an eye on trends and incorporate relevant terms naturally. (e.g., "street-style cred," "latest drop," "on-rotation").
• •Emphasize Quality & Value: Consistently mention the premium materials (like acetate) and accessible price point to reinforce the brand's core offering.
• •Empower and Inspire Confidence: Use active, confident language that suggests the eyewear enhances the wearer's style and self-assurance. (e.g., "own it," "elevate your everyday," "empowering designs").
• •Maintain Visual Synergy: Ensure copy complements the chic, aspirational imagery used on Instagram and the website. Use descriptive words that evoke a sense of style and visual appeal.
• •Be Engaging and Accessible: While aspirational, the tone should remain relatable and not overly exclusive. Use clear, concise language, and incorporate a friendly, engaging element, especially on social media (like questions or calls to share style).

Social Perception

Positive, Fashionable and Desirable, Good Value, Trusted Retailer Presence

Copy Examples

• •Headline: Sunnies Season is Every Season. Body: Don't just face the sun, own it. BANBE Eyewear delivers Australian-designed, statement sunglasses that blend luxe quality with street-style cred. Find your perfect pair and turn heads, effortlessly. #BanbeBabe #AffordableLuxe
• •Headline: Your Outfit's Missing Piece? Found. Body: Elevate your everyday with BANBE. Our on-trend eyewear is crafted from premium acetate for that high-fashion feel without the high-fashion price tag. Chic, timeless, and always ready for a close-up. Shop the latest drop. #StyleStatement #BanbeEyewear
• •Headline: Spotted: Your New Favorite Sunglasses. Body: From influencer feeds to your daily rotation. BANBE Eyewear offers bold, empowering designs made to last. Quality you can feel, style you can't ignore. Get the look. #Trendsetter #PremiumEyewear
• •Headline: Luxury That Doesn't Cost The Earth (Or Your Wallet). Body: Discover BANBE: Where premium, eco-conscious acetate frames meet accessible prices. Look good, feel good, knowing your style makes a statement and a difference. Complete with a vegan case. #SustainableStyle #BanbeVision
• •Headline: Channel Your Inner Icon. Body: Inspired by timeless chic and nineties nostalgia, BANBE Eyewear is for the lovers of sun and self-expression. Find your signature frames and let your style shine. Explore collections seen on those who know. #FashionForward #Banbe