Brand Tone

Elegant & Traditional, Informative & Appreciative, Celebratory, Accessible Luxury

Brand Values

• •Authenticity
• •Craftsmanship & Heritage
• •Quality
• •Timeless Elegance
• •Customer Centricity

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of your brand's tone (e.g., elegant, respectful, celebratory, informative), including preferred vocabulary, sentence structure, and a "words to use/avoid" list. Share this with everyone who writes for the brand.
• •Emphasize Heritage and Craftsmanship: Consistently weave in language that highlights the rich history of Banarasi weaving, the skill of the artisans, and the traditional techniques. Use terms like "handcrafted," "authentic," "heritage," "artistry," and "legacy."
• •Focus on Evocative Descriptions: Use sensory and descriptive language to paint a picture of the sarees' beauty, texture, and richness. Words like "lustrous," "intricate," "delicate," "vibrant," and "regal" can enhance the elegant tone.
• •Maintain a Respectful and Appreciative Stance: Always speak of the craft, the weavers, and the cultural significance with respect. This reinforces the brand's value for tradition and authenticity.
• •Ensure Consistency Across All Platforms: Whether it's website copy, product descriptions, social media posts, or customer service interactions, the tone should remain consistent. Regularly review content to ensure it aligns with the established brand voice.

Social Perception

Trusted Source for Traditional Wear, Specialists in Banarasi Craft, Varying Quality/Service Perception (based on different entities/platforms), Associated with Cultural Heritage

Copy Examples

• •Headline: Drape Yourself in Legacy: The Unmatched Splendor of Banarasikargha Sarees. Body: Each thread tells a story, each motif sings of heritage. Discover our authentic Banarasi silk sarees, meticulously handcrafted to bring timeless elegance to your most cherished moments. Experience the tradition, feel the luxury.
• •Headline: Weaving Dreams, Crafting Traditions. Body: At Banarasikargha, we honor the sacred art of Banarasi weaving. Our Katan silk sarees, rich with intricate Zari and ancient patterns, are more than garments – they are heirlooms in the making. Embrace the artistry of generations.
• •Headline: The Radiance of Banaras, Delivered to You. Body: From the looms of holy Varanasi to your wardrobe, Banarasikargha brings you the finest Georgette and Chiffon Banarasi sarees. Light, graceful, and adorned with delicate craftsmanship, perfect for every celebration.
• •Headline: Beyond Fabric: An Ode to Banarasi Artistry. Body: Explore the world of Meenakari, Tanchoi, and Rangkaat. Our collections are a tribute to the master weavers and the rich cultural tapestry of India. Own a piece of history with Banarasikargha.
• •Headline: Celebrate Your Moments with the Timeless Touch of Banaras. Body: Whether it's your wedding day or a festive gathering, let the exquisite beauty of a Banarasikargha saree elevate your grace. Discover vibrant colors and sophisticated designs that make every occasion unforgettable.