Brand Tone

Specialist & Approachable

Brand Values

• •Quality
• •Craftsmanship
• •Personalization

Best Practices

• •Balance Expertise with Clarity: Always use precise, technical terms (e.g., 'gasket mount', 'PBT keycaps', 'lubed stabilizers') that the enthusiast audience understands, but ensure the core benefit (e.g., 'a bouncier typing feel', 'durable, non-shine keycaps', 'rattle-free keys') is clear.
• •Focus on the 'Why': Don't just list services; explain the value. Instead of just 'Switch Lubing', write 'Switch Lubing for a Buttery-Smooth Keystroke.' This connects the technical service to the tangible user benefit.
• •Embrace the Niche: Write for your audience, not for everyone. Your copy should feel like it's part of the mechanical keyboard community, demonstrating an understanding of its trends, values, and language.
• •Let the 'Banana Moon' Name Add Personality: While the service descriptions should remain professional and technical, allow the playful brand name to inform a slightly more creative and approachable tone in headlines, social media posts, or the 'About Us' section. This contrast is a key brand asset.
• •Maintain a Quality-First Vocabulary: Consistently use words that reinforce your core values: 'premium', 'meticulous', 'craftsmanship', 'high-performance', 'bespoke', and 'custom-tuned' to build and maintain a perception of a high-end service.

Social Perception

Niche & Credible

Copy Examples

• •Your endgame keyboard is waiting. We provide meticulous, high-end custom builds for enthusiasts who demand the perfect typing experience. Let's build yours.
• •Sound, feel, and performance—perfected. Our expert switch lubing and modification services transform your keyboard from good to exceptional. Feel the difference craftsmanship makes.
• •Tired of the pre-built life? At Banana Moon Customs, we turn your vision into a reality with premium components and expert assembly. Your dream keyboard, built by hand.
• •The soul of a keyboard is in its switches. This month, we're exploring the unique feel of tactile vs. linear switches and how our build service can help you find your perfect match.
• •From silent and smooth to tactile and crisp, every detail matters. Commission a build with Banana Moon Customs and get a keyboard that is uniquely, unequivocally yours.