Brand Tone

Aspirational & Inspiring, Professional & Trustworthy, Appreciative & Thoughtful, Customer-centric & Flexible

Brand Values

• •Creating Memorable Experiences
• •Supporting Local Businesses
• •Building Relationships
• •Choice & Personalization
• •Quality & Value
• •Innovation in Gifting

Best Practices

• •Focus on the "Why": Emphasize the emotional benefit of gifting and receiving experiences – creating memories, showing appreciation, fostering connections – rather than just the "what" (the experience itself).
• •Use Evocative Language: Employ descriptive and sensory words to paint a picture of the experiences, making them feel tangible and exciting (e.g., "savour gourmet flavours," "feel the thrill of," "unwind in serene wellness").
• •Maintain a Positive and Uplifting Voice: Even when addressing business needs like client retention, frame it positively around building stronger, more meaningful relationships.
• •Be Clear and User-Focused: Ensure the process of choosing, gifting, and redeeming experiences is clearly explained and sounds effortless for both the giver and the receiver. Highlight flexibility and choice.
• •Segment and Tailor: While maintaining core values, adapt the specific tone slightly for different audiences. For instance, B2C communications can be more overtly aspirational and lifestyle-focused, while B2B content should also strongly emphasize professionalism, ROI (in terms of relationship building), and customization capabilities.

Social Perception

Positive, Innovative & Modern, Reliable Partner (for B2B), Community-minded

Copy Examples

• •Headline (Aspirational, for B2C social media): Gift an Adventure. Create a Story. Explore thousands of unforgettable experiences with WeWander.
• •Body Copy (Appreciative, for a corporate client email): Show your clients their value goes beyond the transaction. With WeWander's curated experiences, transform appreciation into lasting loyalty. Discover personalized gifting today.
• •Short Ad Copy (Customer-centric, for B2C retargeting): Still searching for the perfect gift? Give the gift of choice! From gourmet dining to thrilling adventures, a WeWander Experience Gift Box has something for everyone.
• •LinkedIn Post (Professional & Trustworthy, for B2B): Elevate your corporate gifting strategy. WeWander offers seamless, memorable experience solutions designed to strengthen relationships and recognize achievement. Partner with Australia's premier experience gifting platform.
• •Tagline Option (Inspiring & Succinct): WeWander: Gifting Experiences, Creating Memories.