Brand Tone

Authentic & Passionate, Local & Community-Oriented, Friendly & Approachable, Proud & Outdoorsy

Brand Values

• •Localism
• •Idaho Pride
• •Quality Craftsmanship
• •Creativity & Originality
• •Authenticity

Best Practices

• •Emphasize "Idaho" Authentically: Continuously weave in genuine connections to Idaho's places, culture, and lifestyle. Avoid generic statements and be specific to show true local understanding.
• •Spotlight "Local": Regularly mention local partnerships, local creation, and community involvement. This reinforces a core brand value and resonates with community-minded consumers.
• •Use a Friendly, Inclusive Voice: Write as if you're talking to a neighbor or fellow Idaho enthusiast. Keep the language approachable, warm, and welcoming.
• •Highlight Quality and Craftsmanship: Casually mention the comfort, durability, and care put into the products, reminding customers of the tangible value beyond the design.
• •Show, Don't Just Tell, the Passion: Let the enthusiasm for Idaho shine through in the descriptions, stories, and calls to action. Share the inspiration behind designs when possible.

Social Perception

Positive Customer Perception, Strong Local Identity, Trusted Local Business, Seen as a representation of Idaho

Copy Examples

• •Headline: Wear Your Idaho Heart on Your Sleeve. Body: From the Sawtooths to the Snake River, our designs are born from a love for the Gem State. Crafted locally, for every Idahoan who carries this beautiful place with them. #BananaInk #IdahoLove #ShopLocalBoise
• •Headline: More Than Just a T-Shirt, It’s a Piece of Idaho. Body: We pour our passion for Idaho into every thread. High-quality, super-soft apparel designed right here in Boise, celebrating the adventures that make our state unique. What’s your Idaho story? #IdahoProud #MadeInIdaho #BananaInkAdventures
• •Headline: Keep it Local. Keep it Idaho. Body: Supporting our community is at the heart of what we do. Every BANANA ink purchase supports local artists and businesses right here in Idaho. Feel good, look good, love Idaho. #SupportLocalID #BoiseBusiness #GemStateGear
• •Headline: Adventure-Ready Apparel, Idaho Style. Body: Whether you're hiking, fishing, or just soaking up that Idaho sunshine, our gear is designed for comfort, quality, and showing off your 208 pride. Explore more with BANANA ink. #IdahoOutdoors #ExploreIdaho #BananaInkGear
• •Headline: Voted Best Local Clothing Store 7 Years Running! Body: A huge thank you to our amazing community for your continued support! We’re proud to be your source for creative, Idaho-inspired apparel. Come visit us in Downtown Boise or shop online! #BestOfBoise #ThankYouIdaho #BananaInkCommunity