Brand Tone

Playful and Fun, Family-Friendly and Inclusive, Witty and Clever, Approachable and Simple, Enthusiastic and Energetic

Brand Values

• •Family & Togetherness
• •Fun & Laughter
• •Education & Cognitive Development
• •Simplicity & Accessibility
• •Portability & Convenience
• •Creativity & Wordplay
• •Community Support & Giving Back
• •Quality & Durability

Best Practices

• •Embrace Playful Puns & Wordplay: Incorporate banana-themed puns ("a-peel-ing," "go bananas," "top banana," "the bunch") and clever wordplay that reflects the nature of the game. This reinforces the fun, witty aspect.
• •Keep it Energetic and Action-Oriented: Use active verbs and exclamatory language to convey the fast-paced excitement of the game. Words like "race," "fast," "frantic," "shout," and "go!" capture this energy.
• •Maintain Simplicity and Clarity: Just like the game rules, the copy should be easy to understand and accessible to a broad audience. Avoid jargon or overly complex sentences.
• •Highlight Inclusivity and Togetherness: Consistently message that the game is for everyone – all ages, skill levels, and families. Use imagery and language that reflects diverse groups playing together.
• •Inject Warmth and Authenticity: Remind the audience of the family-owned roots and the genuine passion behind the brand. Share stories and testimonials that resonate with the joy of playing.

Social Perception

Fun and Addictive, Great for All Ages/Families, Educational Tool, Portable and Convenient for Travel, Faster and More Dynamic than Scrabble, High Quality, Inclusive, Community Focused, A Modern Classic

Copy Examples

• •Headline: Go Wild With Words! Body: Grab your bunch and get ready to race! Bananagrams is the fast, fun, and frantic word game where anything can happen. Easy to learn, impossible to put down! #Bananagrams #FamilyGameNight #WordPlay
• •Headline: Brain Food That's Actually Fun! Body: Ditch the boring drills! Sharpen your spelling and boost your brainpower with a game that’s bursting with fun. Perfect for kids, adults, and everyone in between. Peel open some fun today! #EducationalGames #BananagramsFun #CognitiveSkills
• •Headline: Your Anywhere, Anytime Game Fix! Body: Packed in its iconic banana pouch, Bananagrams is ready for adventure whenever you are. Road trips, coffee breaks, or family gatherings – it’s the ultimate portable word game. Let's Go Bananas! #TravelGame #PortableFun #BananagramsOnTheGo
• •Headline: No Board. No Waiting. Just Pure Wordy Fun! Body: Tired of waiting your turn? Bananagrams is the exhilarating word race where everyone plays at once! Build your grid, shout "Bananas!" and claim victory. Simple rules, endless excitement. #FastPacedFun #WordGame #BananagramsChallenge
• •Headline: More Than Just a Game, It's a Family Tradition. Body: From our family to yours, Bananagrams was born from a love of laughter and wordplay. Create lasting memories and share the joy of a game that’s as silly and smart as your favorite people. #FamilyOwned #BananagramsLove #MakingMemories