Brand Tone

Fun and Playful, Bold and Confident, Authentic and Real, Community-Focused and Engaging, Youthful and Energetic

Brand Values

• •Self-Expression
• •Cruelty-Free and Vegan
• •Fun and Joy
• •Authenticity
• •Inclusivity and Breaking Norms
• •Quality and Efficacy
• •Community

Best Practices

• •Embrace "Fun is Beautiful. Go Bananas!": Infuse playfulness, humor (where appropriate), and a sense of joy into all communications. Use vibrant language and don't be afraid to be a little cheeky or unconventional.
• •Be Bold and Empowering: Write copy that encourages self-expression and challenges traditional beauty norms. Use strong verbs and confident statements. Highlight how the products help users feel good and express their individuality.
• •Stay Authentic and Relatable: Use a conversational and genuine voice. Avoid overly technical jargon unless explaining specific "Clean Beauty" aspects. Share real stories or user-generated content to build connection.
• •Keep it Community-Centric: Address the audience directly (e.g., "you," "your"). Ask questions, encourage interaction, and use inclusive language. Make them feel like part of the Banana Beauty family.
• •Be Consistent Across All Channels: Ensure the fun, bold, and authentic tone is maintained from website copy and product descriptions to social media posts, email marketing, and even customer service interactions. Create a simple tone of voice guide for all content creators.

Social Perception

Positive Product Performance, Appealing to a Younger Audience, Trustworthy (D2C), Empowering and Fun, Trendy and Modern

Copy Examples

• •✨ Dare to be you. ✨ Tired of beauty rules? So are we. Grab our [Product Name] and paint your own story. No limits, just pure, vibrant you. #GoBananas #BananaBeautyDE
• •Lips that speak louder than words. 💋 Our new [Lipstick Collection Name] is here! Vegan, bold, and lasts longer than your excuses for not trying it. 😉 Which shade screams your name? #BananaLips #SpeakYourTruth
• •Warning: May cause extreme confidence. 🔥 Unleash your inner boss with our Basic Bitch Eyeliner. Sharp enough to cut through the BS, smooth enough for all-day fabulous. Ready to slay? #BananaBold #EyelinerGoals
• •Real beauty. Real fun. No filter needed. 🍌 At Banana Beauty, we’re all about makeup that feels good and does good. 100% vegan, 100% cruelty-free, 100% you. Show us your #bananabeautiful looks!
• •Your daily dose of playful. 😉 Who said makeup has to be serious? Our [Eyeshadow Palette Name] is packed with shades to match every mood and inspire your wildest creations. Let's get creative! #PlayfulBeauty #BananaColors