Brand Tone

Friendly and Approachable, Playful and Fun, Healthy and Wholesome, Enthusiastic and Passionate, Community-Oriented

Brand Values

• •Health and Wellness: Providing a delicious yet healthy treat option is a core offering. "Make the Earth happy. Make people happy. Serve righteous food. We strive to make eating healthy as delicious and easy as possible."
• •Support Local Agriculture & Sustainability: A strong commitment to sourcing locally grown Hawaiian bananas and other island ingredients, aiming to support and inspire the growth of local agriculture. They also mention efforts to reduce their carbon footprint.
• •Community: Building a strong community around their brand, including their employees ('Ohana') and customers. They express a desire to inspire youth in Hawaii.
• •Quality and Natural Ingredients: Using simple, 'clean wholesome ingredients' with no dairy or added sugar.
• •Aloha Spirit: Though not always explicitly stated as a 'value,' the Hawaiian origin and community focus inherently project the welcoming and positive 'Aloha' spirit. This is evident in their customer interactions and expansion announcements.

Best Practices

• •Embrace 'Aloha' Authentically: Infuse copy with a sense of warmth, welcome, and genuine care, reflecting the Hawaiian spirit without it feeling forced. Use words like 'Ohana,' 'local,' and 'community' naturally.
• •Highlight Health Benefits Simply: Focus on 'dairy-free,' 'no added sugar,' 'natural ingredients,' and 'wholesome' rather than overly technical health jargon. Keep it light and positive.
• •Tell Your Story: Consistently weave in the narrative of local sourcing, supporting Hawaiian agriculture, and the founders' passion. This builds connection and reinforces values.
• •Keep it Playful and Upbeat: Use enthusiastic language, emojis where appropriate (especially on social media), and maintain a generally positive and fun tone. Think 'kitchen dance parties and surf seshes.'
• •Create a Brand Voice Guide: Document your specific tone, approved vocabulary (e.g., 'Banan' vs. 'banana ice cream' in certain contexts), and 'dos and don'ts' to ensure everyone creating content is aligned. This guide should emphasize the friendly, healthy, local-focused, and enthusiastic nature of the brand.

Social Perception

Positive and Loved, Healthy Indulgence, Authentically Hawaiian, Growing and Popular, Good Customer Service (generally)

Copy Examples

• •Instagram Post (Image: Sun-drenched photo of a Banan bowl topped with fresh fruit): "Sunshine in a bowl! ☀️ Our [Flavor Name] Banan is pure, dairy-free goodness made with love and the best Hawaiian-grown bananas. Healthy never tasted so Hono-licious! #Banan #HealthyTreats #SupportLocalHawaii #AlohaVibes #DairyFree"
• •Facebook Ad (Targeting health-conscious individuals): "Tired of compromising between delicious and healthy? At Banan, we turn a simple banana into a creamy, dreamy soft-serve experience – no added sugar, just pure island joy! Fuel your body the aloha way. Find your nearest Banan or order online! [Link] #BananHawaii #EatClean #GuiltFreeDessert #HawaiiFood"
• •TikTok Video Caption (Video: Quick cuts of people happily eating Banan, upbeat music): "That Banan feeling hits different! 😉 Healthy, happy, and oh-so-yummy. Tag a friend who needs this tropical goodness in their life! #BananMoment #Hawaii #VeganIceCream #SupportLocal #GoodVibesOnly"
• •Website Homepage Headline: "Taste the Aloha. Healthy Banana Soft Serve, Straight from Hawaii's Heart."
• •In-Store Signage: "Made with 🍌, a sprinkle of sunshine, and a whole lotta aloha. Enjoy your guilt-free goodness!"