Brand Tone

Authentic & Passionate, Warm & Caring, Natural & Pure, Artisanal & Handcrafted, Eco-Conscious & Ethical, Approachable Luxury, Community-Oriented

Brand Values

• •Natural Purity: Commitment to 100% natural ingredients, free from parabens, sulphates, petrochemicals, and synthetic colours.
• •Handmade Quality & Craftsmanship: Products are carefully handcrafted in their Oxfordshire workshop.
• •Effectiveness & Well-being: Creating products that are not only natural but also effective, promoting emotional wellness and physical care (e.g., "Happy Mind," "Calm Mind" product lines).
• •Eco-Consciousness & Sustainability: Using recyclable packaging, offering refills, and promoting environmentally friendly practices.
• •Ethical Practices: Cruelty-free (never testing on animals) and using ethically sourced ingredients.
• •Transparency: Open about their ingredients and manufacturing processes.
• •Customer Focus & Education: Aiming to provide clients with genuinely natural options and sharing knowledge about aromatherapy and natural skincare, including through workshops.
• •Passion & Authenticity: Stemming from a personal need and passion for natural alternatives in the beauty sector.

Best Practices

• •Always Emphasize "Natural" and "Handmade": These are core differentiators. Consistently weave in phrases like "100% natural ingredients," "handcrafted in Oxfordshire," "small-batch," "artisan," and "free from chemicals/parabens/sulphates."
• •Use Warm, Evocative, and Gentle Language: Reflect the caring nature of the brand and the sensory experience of the products. Words like "nourish," "gentle," "soothe," "uplifting," "serene," "indulge," and "treat" align well.
• •Highlight the "Why" Behind the Brand: Briefly referencing the founders' passion and the frustration with non-natural products can build authenticity and trust. This connects with customers seeking genuine alternatives.
• •Integrate Eco-Conscious Messaging Naturally: When relevant (e.g., packaging, refills, ingredient sourcing), subtly remind customers of the brand's commitment to sustainability and ethical practices without being preachy.
• •Maintain a Consistent Visual and Verbal Aesthetic on Social Media: Ensure that the tone of the captions matches the calm, natural, and high-quality imagery. Use relevant and consistent hashtags to reinforce brand values and reach the target audience. Engage with the community in a friendly, appreciative, and informative manner.

Social Perception

Trusted & High Quality, Ethical & Responsible, Luxurious yet Accessible, Authentic & Caring, Associated with Well-being

Copy Examples

• •Nourish your skin the way nature intended. ✨ Our [Product Name] is lovingly handcrafted in our Oxfordshire workshop, blending the purest essential oils and 100% natural ingredients. Free from synthetics, full of goodness. Treat your skin to the gentle touch it deserves. #BamptonHouse #NaturalSkincare #HandmadeWithLove #PureIngredients #OxfordshireCrafted
• •Tired of hidden chemicals in your skincare? So were we. That's why Bampton House was born – from a passion for genuinely natural, beautifully effective products that are kind to your skin and our planet. Discover our artisan collections, made with love in the heart of the Cotswolds. 🌿 Learn more and shop natural: [Link to Website] #TrulyNatural #EcoConsciousBeauty #ArtisanSkincare #BamptonHouseValues #ChemicalFree
• •Awaken Your Senses. Explore our new [Collection Name] collection, or immerse yourself in the art of aromatherapy at our [Workshop Name] workshop. Crafted for your well-being, naturally. [Link to Collection/Workshop]
• •At Bampton House, we believe in beauty that doesn’t cost the Earth. 🌱 That’s why we use recyclable packaging for our handcrafted natural skincare and offer refills for many of your favourite products. Join us on our journey to cleaner, greener living, one beautiful bottle at a time. #SustainableLuxury #EcoFriendlyLiving #BamptonHouseCare
• •Indulge in our 'Calm Mind' Bath Salts. A serene blend of [Key Essential Oil 1] and [Key Essential Oil 2], handcrafted to soothe your senses and melt away the day's stresses. 100% natural, vegan, and made in small batches for ultimate purity and a truly luxurious soak. Promotes relaxation and emotional wellness, naturally.