Brand Tone

friendly, nostalgic, and passionate

Brand Values

• •Community
• •Quality and Craftsmanship
• •Passion
• •Modern Nostalgia

Best Practices

• •Emphasize Community: Always use inclusive and warm language. Address your audience as neighbors and friends. Use phrases like "your local spot," "your BAM favorites," and "join our community."
• •Be Passionate and Descriptive: Use vibrant, sensory language to describe your products. Instead of just "tasty," use words like "handcrafted," "mouth-watering," "perfectly toasted," and "flavor-packed" to convey the passion behind your food.
• •Embrace Nostalgia: Reference the classic corner store feel. Use phrases that evoke a sense of tradition and comfort, like "the way it should be," "your trusty corner store," and "good old-fashioned service."
• •Stay Authentic and Friendly: Keep the tone conversational and approachable. Avoid overly corporate or formal language. Engage with comments and messages online in a personal and friendly manner.
• •Showcase Quality Through Storytelling: Don't just list ingredients; tell the story behind them. Highlight local suppliers, the craftsmanship involved in making a sandwich, or the reason a particular product was chosen for the shelves. This reinforces the values of quality and curation.

Social Perception

The public perceives BAM Bread and Milk very positively. It is seen as a go-to destination for high-quality, delicious sandwiches and a reliable spot for specialty coffee and artisanal groceries. Reviewers and food bloggers highlight the friendly atmosphere and the quality of the food, which has earned them a loyal following and even lines out the door. The brand is viewed as a valuable addition to the local neighborhood, successfully creating "a better corner store."

Copy Examples

• •Meet your new lunchtime obsession. Crafted with passion, packed with flavor, and waiting for you at your favorite corner. #BAMCornerStore #HandcraftedGoodness
• •From our shelves to your pantry. We've handpicked the best from local artisans because good food is all about community. Come see what's new in-store! #SupportLocal #Artisanal
• •Your morning ritual, perfected. Our baristas are pouring up specialty coffee that’s as passionate as we are. Swing by and start your day the BAM way. #MelbourneCoffee #ABetterCornerStore
• •More than just bread and milk. We're a place to connect, to share, and to enjoy the simple things. Welcome to the neighborhood's living room. #CommunityLove #Essendon
• •Weekend plans? Make them delicious. Whether it's a picnic-perfect sandwich or stocking up on artisanal treats for friends, we've got you covered. #WeekendVibes #GourmetGoodness