Brand Tone

Aspirational, authentic, laid-back, friendly, approachable, positive, and encouraging, speaking to a shared love for the outdoors.

Brand Values

• •Sustainability
• •Adventure
• •Community
• •Authenticity
• •Quality

Best Practices

• •Speak from a place of passion, not just business. Use "we" and "us" to create a personal connection. The copy should sound like it's from a fellow adventurer, not a sales team.
• •Always weave in the "why." Don't just sell a t-shirt; sell the sustainable mission behind it. Every piece of copy is an opportunity to reinforce your values.
• •Keep it simple and aspirational. The tone is laid-back, so avoid overly complex or formal language. Focus on the feeling and the experience—the freedom of the outdoors, the comfort of the product.
• •Engage the community. Use questions in social media captions (e.g., "Where's your next adventure?"). Encourage user-generated content by creating a branded hashtag and featuring customer photos. Refer to your community as "Homies" or "the BamBooBay family" to strengthen that bond.
• •Be honest and transparent. Continue the practice of being open about the brand's sustainability journey. This builds long-term loyalty and trust, which is more valuable than making perfect claims. Copy can reflect this with phrases like, "We’re always working to do better" or "One step closer to a cleaner planet."

Social Perception

The public perceives BAMBOOBAY as a genuine and purpose-driven brand, a positive force in the board sports community, offering a much-needed ethical and sustainable alternative. Customers see them as trustworthy due to transparency and credible due to their authentic connection to surf and skate culture.

Copy Examples

• •That moment when the adventure pays off. Our hoodies are made for this feeling—soft, sustainable, and ready for wherever the path takes you. 🌲 #BAMBOOBAY #NatureMade
• •Your New Favourite Tee is Made of Bamboo. Softness that feels good, and a mission you can feel good about. Our tees are crafted from sustainable materials for maximum comfort and minimum footprint. Find your style and join the adventure. Shop now.
• •Weekend Plans? We've Got the Gear.
• •Wear The Adventure. Sustainable clothing for the explorers, the wave-riders, and the trail-blazers. Ethically made to be worn out there.
• •The "Go-Anywhere" Recycled Shorts. From the morning surf check to the evening bonfire, these shorts are with you. Made from recycled materials and designed for total freedom of movement, they’re the only pair you’ll need to pack. Lightweight, quick-drying, and adventure-approved.