Brand Tone

Feminine, Empowering, and Sophisticated

Brand Values

• •Female Empowerment and Individuality
• •Quality and Thoughtful Curation
• •Size Inclusivity and Accessibility
• •Creating an Experience
• •Community Engagement

Best Practices

• •Lead with "Feeling," Not Just Features: Focus on the emotional benefit. Instead of saying "This bra has lace trim," write "Feel exquisite in delicate lace that kisses your skin." The emphasis should always be on how the product makes the customer feel: empowered, beautiful, cherished.
• •Use an Empowering and Celebratory Voice: Employ words that uplift and celebrate femininity. Phrases like "celebrate your individuality," "embrace your power," and "an oasis for you" reinforce the brand's core values.
• •Tell the Founder's Story: Weave Kristin's passion and design journey into the copy. This adds authenticity and differentiates Bambola from faceless retailers. For example, "Designed with 16 years of passion, made for your modern life."
• •Emphasize the "Experience": Consistently position the brand as more than just a store. Use words like "experience," "destination," "sanctuary," and "oasis" to describe both the physical and online stores, reinforcing the idea of indulgent self-care.
• •Maintain a Sophisticated and Slightly Indulgent Tone: The language should feel luxurious and special, mirroring the curated products. Use evocative, sensory language to describe fabrics and fits, inviting the customer into a world of refined elegance.

Social Perception

The brand is presented as a high-end, destination boutique with a strong, feminine aesthetic. It is perceived as a passion project of its experienced founder, which adds to its credibility. The focus on in-store events like "Bubbles & Burlesque" and private shopping experiences suggests a perception of exclusivity and a focus on creating a memorable, high-touch customer experience.

Copy Examples

• •More than lace and silk. It's a feeling. A moment. Your moment. Discover the Valentina set and celebrate the masterpiece that is you.
• •This is your oasis. A space to celebrate your beautiful individuality. Welcome to Bambola, where every piece is part of your story.
• •The sun is calling. Answer it with elegance. Our curated swim collection is designed for lounging, living, and feeling divine. Find your perfect fit.
• •From a dream in Florence to our boutique in Sarasota, Bambola was built on a passion for design and a love for empowering women. Every piece in our store is a testament to that journey. Come experience the dream.
• •Your bridal party, your best friends, your moment. Book a private shopping experience at Bambola and indulge in an unforgettable evening of bubbles, beauty, and intimate apparel.