Brand Tone

Playful, Fun-Loving, Enthusiastic, Passionate, Approachable, Friendly, Confident, Proud, Slightly Cheeky/Witty

Brand Values

• •Quality and Craftsmanship
• •Passion
• •Perfectionism
• •Customer Experience
• •Community Focus
• •Innovation and Indulgence

Best Practices

• •Embrace Playful Enthusiasm: Use exclamation points judiciously, incorporate emojis where appropriate (especially on social media), and let genuine excitement for your products shine through. Don't be afraid of a little cheekiness or a good pun.
• •Focus on Sensory Language: Describe the taste, texture, and aroma of your food. Words like "flaky," "buttery," "oozing," "crisp," "decadent," and "mouth-watering" appeal to the senses and align with the indulgent nature of the brand.
• •Highlight Quality and Craftsmanship (Subtly): While the tone is fun, don't forget to weave in the dedication to quality. Mentioning "handmade," "artisan," "finest ingredients," or the time taken for certain items reinforces value without sounding stuffy.
• •Be Conversational and Approachable: Write as if you're talking to a friend. Use "you" and "we" to create a direct connection. Keep sentences relatively short and easy to understand.
• •Stay True to the "Gold Coast Vibe": Infuse the copy with a sense of fun, sunshine, and a relaxed yet vibrant energy that reflects the bakery's location and atmosphere. Use local-friendly language and hashtags when appropriate.

Social Perception

Highly Regarded for Pastries, Popular Brunch Destination, Aesthetically Pleasing, Worth the Wait/Price, "Must-Visit" Gold Coast Gem

Copy Examples

• •Warning: May cause extreme happiness. 😉 Say hello to our [Seasonal Fruit] & White Chocolate Cruffin! Flaky, swirly, and bursting with sunshine. Get yours before it's scone... we mean, gone! #BamBamBakehouse #GoldCoastCafes #SeasonalTreats #PastryPerfection #WorthIt
• •Three days of love, butter, and a little bit of Bam Bam magic. ✨ That's what goes into every single one of our legendary croissants. Taste the dedication. #BamBamCroissant #ArtisanBakery #FlakyGoodness #GoldCoastFood #RealBaking
• •Brunch o'clock is ALL DAY at Bam Bam's! 🍳🥓 Whether you're craving a classic Bam Bam Benny on our famous croissant or feeling adventurous with our [Popular Brunch Dish], we’ve got your cravings covered from 6:00 am to 2:30 pm. Rally the squad! #BamBamBrunch #GoldCoastEats #AllDayBreakfast #CafeLife #MermaidBeach
• •Life's too short for boring cake. 🥳 Make your next celebration unforgettable with a Bam Bam specialty cake! Handmade with love and the finest ingredients by our ridiculously talented pastry chefs. Pre-order yours today and let us bake your dreams come true! #BamBamCakes #CelebrationCake #GoldCoastBaker #MadeFromScratch #SweetArt
• •Spotted: Another happy Bam Bam fan fueling their Gold Coast adventure! 😍 We LOVE seeing you enjoy our creations. Tag us in your pics & vids for a chance to be featured! What's YOUR Bam Bam go-to? 👇 #BamBamFam #GoldCoastCommunity #CustomerLove #BakeryLife #YoureTheBomb