Brand Tone

sophisticated, stylish, and exclusive

Brand Values

• •Quality and Craftsmanship
• •Exclusivity and Uniqueness
• •Style and Creativity
• •Continuous Research and Innovation
• •Customer Experience

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone, language style (e.g., sophisticated vocabulary, aspirational phrasing), and personality traits. Share this with anyone creating content.
• •Focus on "Exclusivity" and "Curation": Use words and phrases that convey a sense of carefully selected, high-quality, and not easily found items (e.g., "handpicked," "limited edition," "artisan," "curated selection").
• •Highlight Heritage and Quality: Emphasize the "Made-in-Italy" aspect and the craftsmanship behind the products.
• •Maintain Visual and Textual Cohesion: Ensure that the sophisticated and stylish tone of the copy is mirrored in the brand's visual identity (website design, photography, social media aesthetics).
• •Regularly Audit Content: Periodically review all marketing copy across platforms (website, social media, emails) to ensure it consistently reflects the defined brand tone and values.

Social Perception

a luxury or premium fashion destination in Ascona

Copy Examples

• •BALU.CH: Where Italian craftsmanship meets contemporary vision. Discover curated collections that define style, season after season.
• •Unveiling the essence of modern elegance. Explore new arrivals at BALU.CH – meticulously selected for the discerning eye.
• •Step into BALU.CH Ascona. An exclusive ambiance dedicated to the art of fashion, showcasing the finest Made-in-Italy designs.
• •More than an accessory, it's a statement. Experience the exquisite design and unparalleled quality of [Designer Name]'s latest creation, now at BALU.CH.
• •At BALU.CH, we believe in fashion with identity. Our continuous pursuit of unique style and creativity ensures a collection that is always inspiring.