Brand Tone

Enthusiastic and Expert

Brand Values

• •Expertise & Trustworthiness
• •Community Engagement
• •Passion for Gaming
• •Wide Selection & Accessibility
• •Quality & Reliability

Best Practices

• •Lead with Passion: Every piece of copy, from product descriptions to social media posts, should reflect a genuine enthusiasm for gaming. Use energetic language and focus on the excitement of playing and collecting.
• •Balance Enthusiasm with Expertise: While the tone is friendly, always weave in elements of expertise. Mention specific game mechanics, offer strategic tips, or reference tournament play to reinforce the brand's authority.
• •Speak the Community's Language: Use jargon and references that resonate with TCG players (e.g., "planeswalker," "chasing a rare," "sealed product"). This shows the brand is an authentic part of the community.
• •Highlight the 'Why' Behind the 'What': Don't just announce a new product; explain *why* it's exciting. Is it a powerful new card for a popular deck archetype? Is it a great entry point for new players? Connect products to the player experience.
• •Foster a Sense of Belonging: Frame communications to be inclusive. Use phrases like "Join the community," "Whether you're new to the game or a seasoned pro," and "We're here to help you," making everyone feel welcome at Baltzer Games.

Social Perception

Baltzer Games is perceived as a credible and central player in the Danish TCG scene, a hub for events, with significant authority and trustworthiness thanks to its founder, Martin Baltzer. It's seen as both a retailer and an active supporter and builder of the gaming community.

Copy Examples

• •The wait is over! The latest [Product Name] boosters have just landed at Baltzer Games. Whether you're chasing that one rare card to complete your deck or just love the thrill of the reveal, we've got you covered. Ready to craft your next winning strategy? Swing by the shop or grab yours online. #TCG #NewRelease #[GameName] #BaltzerGames #Copenhagen
• •Think you have the best Modern deck in Copenhagen? It's time to prove it. Baltzer Games is proud to host the next Regional Championship Qualifier. This is your chance to compete against the best, earn exclusive promos, and take your first step towards the Pro Tour. Spots are limited, so sign up now and may the best planeswalker win! #MTG #MagicTheGathering #RCQ #MTGCommunity #BaltzerGames
• •Not Sure What Your Collection is Worth? We Are. With decades of TCG experience, Martin and our team offer honest, expert valuations for your Magic, Pokémon, and Lorcana cards. Get the true value from a name you can trust. Learn more about our card assessment service.
• •Hey [Customer Name], looking to power up your collection? This week, we're spotlighting incredible deals on select Pokémon Elite Trainer Boxes and Warhammer starter sets. Plus, we've just restocked the highly-anticipated [Product Name] singles. Catch 'em before they're gone! #GottaCatchEmAll #WarhammerCommunity #Deals
• •Diving into the magical world of Disney's Lorcana? Welcome! The journey from having a few shiny cards to building a deck that can truly sing is an exciting one. In this guide, our experts break down the core principles of deck-building, helping you turn your favorite characters into a game-winning team. Let's get started!