Brand Tone

inspiring, vibrant, and supportive

Brand Values

• •Quality
• •Creativity & Inspiration
• •Customer Empowerment & Solutions
• •Vibrancy & Variety
• •Safety & Reliability

Best Practices

• •Focus on the Creator's Journey: Use language that empowers and supports the artist. Highlight the possibilities and the joy of the creative process, rather than just the product features.
• •Employ Vibrant and Evocative Language: Use descriptive adjectives that reflect the brilliance and diversity of the color palette (e.g., dazzling, shimmering, radiant, vivid, lustrous).
• •Maintain a Supportive and Encouraging Voice: Position the brand as a partner in creativity. Use encouraging calls to action and foster a sense of community.
• •Showcase, Don't Just Tell: Integrate user-generated content and testimonials into copy where appropriate to authentically demonstrate the product's impact and the brand's supportive nature.
• •Ensure Clarity and Helpfulness: While being inspiring, also provide clear, concise information about product use and benefits, reflecting the helpful and educational aspect of the brand, especially for new artists.

Social Perception

Customers generally perceive BALTIC DAY as a go-to source for a wide variety of vibrant and high-quality colorants for resin art and other DIY projects. They are appreciated for the extensive color selection and the effects their pigments can create. Many users share their positive experiences and stunning creations using BALTIC DAY products. However, some reviews indicate occasional inconsistencies with certain products, like pigment pastes being clumpy or colors not matching expectations, as well as some packaging or shipping concerns. Despite this, the overall sentiment leans positive, with many artists, from hobbyists to professionals, relying on their products.

Copy Examples

• •Headline: Unleash a Universe of Color. Body: Dive into your next masterpiece with BALTIC DAY's dazzling resin pigments. From deep ocean blues to fiery sunset oranges, find the perfect hue to bring your vision to life. What will you create today?
• •Headline: Your Art. Our Sparkle. Body: Let your creativity shine! BALTIC DAY mica powders add unparalleled depth and shimmer to every project. Craft with confidence, knowing our vibrant, long-lasting colors are here to make your work unforgettable.
• •Headline: Stop Dreaming, Start Creating. Body: That project you've been imagining? It's time. With BALTIC DAY's easy-to-use epoxy resins and brilliant colorants, bringing your ideas to life has never been easier or more vibrant. Get inspired and make something amazing!
• •Headline: Join a Community of Color! Body: Share your stunning BALTIC DAY creations with us! We love seeing how our vibrant pigments and resins inspire you. Tag #BalticDayCreations and let's celebrate the beauty of making, together.
• •Headline: Quality You Can See, Colors That Speak. Body: At BALTIC DAY, we believe in the power of pigment. Our meticulously crafted mica powders and pastes deliver rich, consistent color that transforms your art. Experience the difference quality makes.