Tono de Marca

Aspirational, Sophisticated, and Artisanal

Valores de Marca

• •Artisanal Craftsmanship
• •Timeless & Vintage Aesthetics
• •Cultural Fusion
• •Quality and Natural Materials
• •Storytelling

Mejores Prácticas

• •Lead with Heritage, Not Just a Product: Always frame products within the larger context of craftsmanship, cultural influence (Indonesian, French, Moroccan), and artistic vision. Use words like "heritage," "artisanal," "handcrafted," and "curated."
• •Embrace Evocative and Sensory Language: Instead of simply stating "wooden table," use phrases like "seasoned teak with a story to tell" or "the smooth, cool feel of handcrafted brass." Appeal to the senses to convey luxury and quality.
• •Maintain a Sophisticated & Aspirational Tone: The copy should be elegant and refined. Avoid overly casual slang, excessive emojis, or high-pressure sales tactics. The tone should mirror the premium quality of the products.
• •Tell the Story of the Founder: Leveraging Zohra Boukhari's name and story adds immense value and authenticity. Mentioning her design philosophy or her journey in curating pieces connects customers to the brand on a more personal level.
• •Be Consistent Across All Channels: Whether it’s a short Instagram caption, a detailed website description, or a B2B proposal for a hospitality project, the core message of artisanal luxury, timeless design, and cultural richness must remain consistent to build a strong, recognizable brand identity.

Percepción Social

BALQUISSE LIVING is perceived as a high-end, luxury brand and a key destination for authentic, design-led furniture in Bali. It is frequently listed among the best furniture stores on the island, praised for its unique, chic, and elegant collections. The association with founder Zohra Boukhari, a well-regarded designer, and her successful hospitality projects (like The Bistrot and Balquisse Heritage Hotel) lends significant credibility and an aspirational quality to the brand. Customers and observers often describe the store as a "treasure trove" of unique objects. The perception is that of a brand for discerning clients who seek more than just furniture, but rather a piece of art with a story and a soul.

Ejemplos de Copy

• •Sculpted by hand, inspired by heritage. Our new lounge chair is more than a seat—it's a story told through the language of teak and woven rattan. A testament to the patient artistry of Indonesian craftsmen, designed to bring a timeless, tranquil elegance to your space. Discover the soul of artisanal living. #BalquisseLiving #HandcraftedFurniture #ArtisanalDesign #TimelessElegance #BaliInteriors
• •A whisper from the past, this lovingly restored cabinet carries the rich history of Javanese artistry in its every detail. Curated by Zohra Boukhari, its intricate carvings and seasoned wood offer more than storage; they provide a focal point of cultural heritage for your home. An heirloom for the modern age, this one-of-a-kind piece is a celebration of timeless beauty.
• •Your home is a narrative. What story will it tell? At BALQUISSE LIVING, we curate handcrafted furniture and antiques that blend Indonesian soul with a classic European sensibility. Move beyond the ordinary and design a space that is truly yours. Explore our collections for residential and hospitality projects. Link in bio to begin your design journey.
• •BALQUISSE LIVING was born from a passion for the authentic and the timeless. Founder Zohra Boukhari fuses her worldly design perspective with the unparalleled skill of Indonesian artisans to create pieces with soul. We believe that true luxury lies in craftsmanship, heritage, and the stories embedded in the objects we choose to live with.
• •Subject: An Invitation to Timeless Design Intro: "Dear [Name], Step into a world where every piece of furniture tells a story. Our latest collection, personally curated by Zohra Boukhari, is a tribute to the elegant fusion of culture and craftsmanship. Discover new arrivals that promise not just to furnish your space, but to enrich it."