Brand Tone

Humorous, Playful, Bold, Unapologetic, Approachable, Relatable, Confident

Brand Values

• •Confidence & Self-Care for Men
• •Quality & Natural Ingredients
• •Breaking Taboos & Normalizing Men's Grooming
• •Humor & Fun
• •Authenticity

Best Practices

• •Embrace the Pun (Wisely): Use puns and wordplay, but ensure they land well and don't feel forced.
• •Be Direct and Unafraid (But Not Offensive): Tackle the subject of male genital hygiene head-on, aiming for humor and confidence.
• •Humor with a Purpose: Humor should tie back to the product's benefits.
• •Maintain a Confident Voice: Exude confidence in the brand and its products.
• •Develop a 'Voice Bible': Create internal guidelines with do's and don'ts, approved terminology, and examples of on-brand copy.

Social Perception

Positive for Product Efficacy & Scent, Appreciation for Humor and Branding, Seen as a Quality, Modern Men's Grooming Brand, Potentially Provocative but Ultimately Destigmatizing, Value for Money, Good Customer Service

Copy Examples

• •Headline: Stop Scratchin', Start Livin'. Your balls will thank you. Body: Tired of the ol' itch and twitch? Our Ballguard Liquid Powder goes on smooth and dries quick, keeping your southern hemisphere cool, calm, and collected. No more awkward shuffles. Just all-day comfort. Get Ballsy.
• •Social Media Post (Image: Man confidently striding): Caption: Walk like you own the place... because your crown jewels are finally getting the royal treatment they deserve. Smell Incrediball, feel Unshakeaball. #Ballsy #ConfidenceDownBelow
• •Product Description (for a new scent): Introducing 'Alpha Orchard': We bottled that feeling of conquering a mountain and then finding a hidden apple pie at the summit. Crisp, manly, and surprisingly sophisticated. Your nuts just found their new signature scent. You're welcome.
• •Email Subject Line: Your Boys Called. They're Ready for an Upgrade. Email Body Snippet: Let's be honest, your current routine might not be cutting it. Give your most valuable assets the premium care they need to stay fresh, happy, and, dare we say, heroic. Shop Ballsy today and feel the difference.
• •Short Ad Script (Video: Quick cuts of men looking relieved and confident): (Upbeat music) Voiceover (energetic, slightly cheeky): Swamp crotch? Funky junk? Not on our watch. Ballsy: Serious care for your not-so-serious parts. Get the freshness. Get the confidence. Get Ballsy.