Brand Tone

Warm, heartfelt, natural, ethical, and joyful.

Brand Values

• •Natural & Pure
• •Handmade & Artisanal
• •Sustainability & Eco-Friendliness
• •Family & Love
• •Joy & Positivity
• •Cruelty-Free & Vegan
• •Quality & Meticulousness

Best Practices

• •Emphasize natural ingredients and their benefits.
• •Highlight the handmade and small-batch production process.
• •Showcase the brand's commitment to sustainability and ethical practices.
• •Incorporate the brand's origin story and family values.
• •Use emotive language to convey care, love, and positivity.

Social Perception

A trusted brand providing high-quality, natural, lovingly made products with an authentic and eco-conscious approach.

Copy Examples

• •"Crafted with love and the finest natural ingredients, our skincare brings the sunshine of our garden to your daily routine."
• •"Each product is handmade in small batches, ensuring the utmost care and attention to detail. From our family to yours, with love."
• •"Ethically sourced and sustainably packaged, because we believe in looking after you and our planet."
• •"Inspired by our mother's radiant spirit, Sunbeam Naturals is all about spreading joy and positivity, one handcrafted product at a time."
• •"Experience the difference of natural, cruelty-free skincare that's kind to your skin and the environment."