Brand Tone

Elegant & Sophisticated, Feminine & Playful, Approachable & Passionate, Confident & Proud

Brand Values

• •Italian Craftsmanship & Quality
• •Comfort & Style
• •Femininity & Self-Expression
• •Affordable Luxury
• •Tradition & Passion
• •Sustainability

Best Practices

• •Emphasize Italian Heritage: Consistently weave in "Made in Italy," "Italian craftsmanship," "designed in Rome," and the artisanal quality in product descriptions, social media posts, and story-telling.
• •Balance Elegance with Approachability: Use sophisticated language that reflects the quality and style, but keep it warm, inviting, and relatable. Avoid overly technical jargon.
• •Highlight Femininity and Versatility: Speak to the way the shoes make women feel – confident, stylish, comfortable. Showcase how the shoes can be worn for various occasions and with different outfits.
• •Focus on Sensory Details and Quality Materials: Describe the feel of the soft leathers, the comfort of the fit, and the meticulous attention to detail in the craftsmanship.
• •Maintain Visual and Verbal Consistency: Ensure that the tone of the copy aligns with the brand's visual aesthetic on the website and social media (e.g., high-quality, stylish imagery). Use a consistent voice across all communication channels, whether it's a product description, an Instagram caption, or a customer service response.

Social Perception

Positive, Aspirational yet Attainable, Authentic Italian Brand, Growing Awareness

Copy Examples

• •Headline: Step into Italian Elegance. Walk in Comfort. Body: Discover BallereTTe: handcrafted in Italy, designed for your everyday runway. Experience the perfect blend of timeless style and feel-good luxury. #Ballerette #MadeInItaly #AffordableLuxury
• •Headline: Your Perfect Pair Awaits. Endless Colors, Italian Soul. Body: From classic nudes to vibrant hues, find the BallereTTe flats that speak your style. Artisan-made for comfort that lasts all day, every day. #ItalianCraftsmanship #ShoeLove #MyBalleretteStyle
• •Headline: The Art of Italian Shoemaking, Reimagined for You. Body: At BallereTTe, tradition meets modern femininity. Each pair is a testament to Italian artisans' passion and dedication to quality. Feel the difference. #HandcraftedShoes #BallerinaFlats #StyleAndComfort
• •Headline: More Than Just a Shoe, It's a Feeling. Body: Slip into the effortless charm of BallereTTe. Designed in Rome, made with love in Italy, for women who embrace their uniqueness. #BalleretteOfficial #ItalianStyle #EverydayElegance
• •Headline: Sustainable Style, Italian Grace. Body: Introducing our Go Green Collection – the same BallereTTe comfort and style you love, now crafted from eco-friendly materials. Walk beautifully, responsibly. #SustainableFashion #MadeInItaly #EcoChic