Brand Tone

enthusiastic, passionate, and customer-focused, with a strong emphasis on the fun and camaraderie of fantasy football

Brand Values

• •Customer Satisfaction
• •Quality and Craftsmanship
• •Enhancing the Draft Experience
• •Community and Camaraderie
• •Made in the USA
• •Passion for Football

Best Practices

• •Know Your Audience: Speak their language. Use terminology and humor that resonates with fantasy football enthusiasts.
• •Highlight the "Why": Focus on the experience and the emotions – the excitement, camaraderie, and friendly competition – not just the product features.
• •Emphasize Quality and Satisfaction: Consistently reinforce the high quality of the materials and the brand's commitment to customer happiness.
• •Be Enthusiastic and Passionate: Let the genuine love for fantasy football shine through in your wording.
• •Maintain a Consistent Voice Across Platforms: Whether it's website copy, social media posts, or customer service interactions, the tone should feel familiar and aligned with the brand's core values.

Social Perception

Positive: Customers generally praise the quality and size of the draft boards. Many appreciate the customer service and the overall improvement to their draft experience. The PickPulse Chrome extension also receives positive feedback for enhancing ESPN drafts. The satisfaction guarantee is a well-received aspect.

Copy Examples

• •Stop dreaming about the perfect draft day – MAKE IT HAPPEN! Our legendary draft boards are built tough and designed for epic league nights. Get yours and own your draft!
• •Tired of squinting at tiny screens? Bring back the thrill of the live draft! Our crystal-clear, American-made draft boards are the MVP of any fantasy league. Satisfaction guaranteed!
• •Your league deserves the best. From customizable designs to player labels that pop, we've sweated the details so you can focus on building your championship team. Draft like a baller!
• •More than just a board – it's the centerpiece of your season's biggest night! Fuel the rivalries, create the memories, and experience draft day the way it was meant to be. #FantasyFootballGlory
• •Why settle for a clunky online draft? Our smooth, easy-to-use physical draft kits (and our awesome PickPulse extension for ESPN!) bring the fun back to fantasy. Grab your kit and get ready for glory!