Brand Tone

Authentic & Down-to-Earth, Passionate & Proud, Friendly & Approachable, Quality-Conscious & Traditional, Community-Oriented, Faith-Inspired

Brand Values

• •Quality & Craftsmanship
• •Family
• •Sustainability & Environmental Responsibility
• •Community Engagement
• •Hard Work & Resilience
• •Passion for Agriculture & Dairy
• •Transparency

Best Practices

• •Tell Your Story Authentically: Continuously weave in the family history, the "can-do" spirit, and the journey from dairy farming to specialized cheesemaking. This builds connection and trust.
• •Emphasize Quality and Craftsmanship: Use descriptive language that highlights the artisan nature, the quality of local Jersey cow milk, traditional methods, and the care put into each batch.
• •Maintain a Friendly, Approachable Voice: Write as if you're talking to a neighbor or a friend at the farmers market. Be warm, inviting, and responsive to customer interactions.
• •Showcase Passion and Pride: Let your love for cheesemaking and Idaho shine through. Share successes, awards, and positive customer feedback with genuine enthusiasm.
• •Be Consistent Across All Platforms: Whether it's a website update, a social media post, or an email newsletter, ensure the core messages of family, quality, tradition, and community are present and the tone remains consistent. This reinforces brand identity.

Social Perception

Ballard Cheese is widely perceived as a reputable and beloved local Idaho brand that produces high-quality, delicious artisan cheeses. Customers appreciate the family-owned nature of the business and the passion that goes into their products. They are seen as a staple at local farmers' markets and a symbol of Idaho's strong dairy and artisan food scene. The commitment to quality ingredients and traditional methods resonates well with consumers seeking authentic food experiences. Awards and positive media mentions have solidified their reputation for excellence.

Copy Examples

• •From our Idaho farm to your family table, Ballard Cheese is crafted with passion, pure Jersey cow milk, and a whole lotta love. Taste the difference family tradition makes. #BallardCheese #ArtisanCheese #IdahoProud
• •Fire up the flavor! Our award-winning Idaho Grilling Cheese transforms any meal into a gourmet experience. Crispy on the outside, gloriously gooey on the inside. Get yours today! #GrillingCheese #Halloumi #CheesePerfection
• •Come say hi at the Boise Farmers Market this Saturday! We’re sampling our latest batch of squeaky cheese curds and all your Ballard family favorites. Because the only thing better than cheese is sharing it with you! #BoiseFarmersMarket #LocalCheese #FamilyFarm
• •Good cheese comes from happy cows and a healthy planet. At Ballard Cheese, we're committed to sustainable farming and solar-powered cheesemaking, so you can feel good about every delicious bite. #SustainableFarming #IdahoCheese #QualityFirst
• •Craving something extraordinary? Remember, at Ballard Cheese, The Only Thing Better Than Cheese is MORE Cheese! Shop our artisan collection online – link in bio! #MoreCheesePlease #HandcraftedGoodness